Marketing Manager, Paid Acquisition

What you’ll do

• Own daily and weekly paid-channel operations across Meta, Google/YouTube, TikTok, Snap, and new platform tests.
• Translate growth strategy and budget allocations into executable media plans by channel, market tier, objective, audience, and campaign type.
• Build, traffic, and maintain campaigns, including targeting, bidding, budgets, naming conventions, UTMs, placements, creative mapping, and launch QA.
• Monitor and optimize performance across CPI, CPM, CTR, CVR, install volume, reach, frequency, geo performance, and creative fatigue.
• Deliver first-pass channel diagnostics: what changed, why we believe it changed, and what action should follow.
• Keep budgets pacing cleanly and surface risks, opportunities, and material variances early.
• Design disciplined tests across creative, audience, geography, placement, bidding strategy, and campaign objective.
• Partner with creative and growth leads to traffic new assets quickly and translate performance signals into useful creative feedback.
• Manage relationships with platform partners, troubleshoot account and delivery issues, and stay current on meaningful platform changes.
• Maintain clear campaign documentation and operating standards so our work is consistent, auditable, and easier to learn from.
• Contribute to weekly performance reporting and make clear recommendations about what to scale, adjust, pause, or investigate.

What you’ll bring

• 8+ years of hands-on paid acquisition, performance marketing, or media-buying experience, ideally for a consumer app, paid media agency, or digital marketplace.
• Deep working experience in Meta Ads Manager and Google Ads, including app acquisition and YouTube campaigns.
• Meaningful experience operating campaigns on TikTok; Snap experience is strongly preferred.
• Experience managing substantial, multi-channel budgets with strong pacing and forecasting discipline.
• Fluency in mobile acquisition measurement and attribution, including MMPs such as AppsFlyer, campaign taxonomy, UTMs, deep links, and event tracking.
• Strong analytical command of CPI, CPM, CTR, CVR, frequency, install volume, cohort quality, and downstream engagement.
• The ability to distinguish between an auction problem, a creative problem, a targeting problem, a tracking problem, and normal performance variance.
• Experience creating test structures that produce interpretable results—not simply launching more variations.
• Excellent attention to detail without losing sight of the business question behind the work.
• Clear, concise communication and the confidence to surface misses, risks, and uncertainty early.
• A low-ego, high-ownership approach. You care more about getting to the right answer than protecting the first one.
• A media or performance agency background is strongly preferred.

Extra credit

• Experience with geo-based media planning, DMA-level analysis, incrementality testing, or matched-market studies.
• Experience with retargeting, reactivation, reach-and-frequency campaigns, or upper-funnel video.
• Familiarity with BigQuery, Tableau, SQL, or similar analytics environments.
• Experience marketing a two-sided marketplace or a product whose value depends on local density.
• Experience working closely with creative teams, creators, or UGC production partners.

Compensation and Benefits

Compensation: $145,000 - $160,000. OfferUp offers a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. Individual salaries within our ranges are determined through a variety of factors, including but not limited to education, experience, knowledge, skills, and geography. All roles will receive equity in OfferUp as part of their compensation, the amount of equity varying depending on the individual’s level and experience.

Benefits (all US roles): In addition to our compensation package, this role is eligible to enroll in health insurance, healthcare savings and spending accounts, retirement savings benefits (401(k) plan with match), basic and voluntary life insurance, disability benefits, and paid time off for sick leave, family and/or medical leave, vacation, and 12 company holidays. In regard to vacation time, OfferUp has a flexible vacation policy, and, in general, full-time, exempt employees will be expected to take 3-5 weeks (15-30 days) of pre-planned vacation time per year. Vacation needs are flexible and will naturally vary from year to year based on individual circumstances and business needs. In regard to sick time, all full-time employees (exempt and non-exempt) will be granted 12 days (96 hours) of sick time per year (pro-rated if the start date is other than January 1).