Senior Manager, Brand & Content
Leads Taskrabbit’s brand and content strategy, messaging architecture, campaign concepts, and scalable cross-channel content engine. The role requires 7+ years of experience, strong storytelling and analytical skills, and cross-functional collaboration with creative, growth, product, SEO, and regional teams.
About the job
Responsibilities
Own the Content Strategy & Narrative
- Develop and evolve Taskrabbit’s global content strategy and editorial calendar, anchored in brand positioning, service category insights, and life moments.
- Define content pillars, tone, proof-point hierarchy, and guidelines for balancing functional authority with emotional storytelling.
- Translate the brand platform into a scalable content system across channels, audiences, and demographics.
- Ensure content is consistent, connected, and reinforces a unified narrative.
Build Messaging Architecture and Manage a Cross-Channel Content Engine
- Translate brand positioning into a messaging hierarchy covering the core narrative, category-level proof points, and audience-specific value propositions for clients, Taskers, and partners.
- Own the message map as a living document and extend it for new categories, markets, and partnerships.
- Partner with channel leads to adapt content for platform-specific formats and audiences while maintaining always-on programming.
- Align content strategy with SEO/AEO, high-intent search, and AI discovery opportunities.
Champion the Brand through Campaign Development
- Develop and manage the end-to-end process for larger campaigns and brand moments.
- Generate campaign concepts rooted in cultural moments, category insights, or customer triggers.
- Prototype and pitch campaign directions with hooks, proof points, and channel plans.
Partner with Creative to Scale Production
- Brief and develop scalable content formats, including video, social, and editorial content.
- Define repeatable formats and systems that enable high-quality, high-volume output.
- Contribute to AI-enabled creative workflows that increase efficiency and speed.
Measurement and Optimization
- Define success metrics for content strategy.
- Analyze performance across channels and refine content strategy based on insights and business needs.
Requirements
- 7+ years of experience in content strategy, brand marketing, or editorial roles.
- Ability to translate brand positioning into actionable content systems.
- Experience managing cross-channel content across social, video, CRM, PR, or editorial channels.
- Proven ability to build and scale content programs.
- Deep understanding of content performance across platforms such as YouTube, Instagram, and TikTok.
- Experience working cross-functionally with creative, growth, and product teams.
- Strong storytelling instincts combined with creative taste and analytical rigor.
- Comfort operating in a fast-paced environment and building systems from the ground up.
- Experience building messaging architecture or message maps.
- Track record of originating campaign ideas and getting concepts approved.
- Ability to present rough concepts to leadership and iterate quickly.
Nice-to-Haves
- Experience in marketplace, consumer technology, or home and lifestyle brands.
- Familiarity with SEO/AEO and content for search and AI-driven discovery.
- Experience working with creators or influencer programs.
- Exposure to AI tools for content development and production.
- Proficiency with Asana or other project management tools.
Compensation & Benefits
- Base pay range: $142,000–$189,000.
- Total compensation consists of base pay, bonus, benefits, and perks.
- Employer-paid health insurance and a 401(k) match with immediate vesting for US-based employees.
- Generous and flexible time off, including two company-wide closure weeks.
- Product, wellness, productivity, and education stipends.
- IKEA discounts and reproductive health support.
- Benefits vary by country of employment.
Skills
Content Strategy, Brand Marketing, Editorial Strategy, Messaging Architecture, Social Media, Video Content, Customer Relationship Management, Public Relations, SEO, Aeo, Youtube, Instagram, TikTok, Asana, Ai Content Tools
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