Senior Regional Content Manager
Leads localized content strategy and execution across APJ markets, adapting global messaging and creating regional campaigns, customer stories, and digital content. Requires 5+ years of marketing or content development experience, strong English fluency, and familiarity with SaaS, APJ markets, and AI-powered content tools.
About the job
Responsibilities
- Develop and execute content strategies tailored to APJ markets, including India, ANZ, and ASEAN, supporting content managers in Korea and Japan.
- Create localized storytelling and messaging from global marketing assets for diverse APJ audiences.
- Partner with in-market teams to identify regional insights and translate them into compelling content.
- Manage content creation with global teams and external partners, including translation vendors, writers, and creative agencies.
- Publish content across websites, social media, blogs, email, and event materials.
- Provide market insights and feedback to global teams.
- Maintain brand consistency across tone, voice, and messaging.
- Oversee localization projects, including planning, timelines, quality, and cost management.
- Measure and optimize content performance across lead generation, engagement, and ROI.
Requirements
- Professional fluency in English.
- Working proficiency in one or more APJ market languages is advantageous.
- Practical experience using AI-powered content creation tools for writing, editing, ideation, or multimedia content.
- 5+ years of experience in marketing or content development, preferably in B2B, IT, or SaaS.
- Experience adapting global marketing messages for APJ markets, with understanding of India, ANZ, and Southeast Asia.
- Experience planning and executing digital marketing campaigns across web, blogs, social media, and email.
- Understanding of the APJ technology landscape, enterprise buyer behavior, and regional cultural contexts.
- Experience with translation and localization processes, particularly for APJ languages.
- Content creation skills, including copywriting, editing, and customer interviews.
- Knowledge of account-based marketing or digital marketing in APJ enterprise contexts.
- Experience in product marketing within the SaaS or cloud industry.
- Familiarity with regional analyst and media ecosystems across India, ANZ, and ASEAN.
Compensation and Benefits
- Competitive benefits package.
- New-hire stock equity (RSUs) and employee stock purchase plan.
- Career development and pathing opportunities.
- Employee-focused onboarding.
- Internal mentor and cross-departmental buddy program.
- Inclusive workplace culture.
Skills
Content Strategy, Copywriting, Editing, Digital Marketing, Account-Based Marketing, Product Marketing, SaaS, Cloud Computing, Generative AI, Localization, Translation, Social Media, Email Marketing, Content Publishing, Marketing Analytics
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