Senior Product Manager, Market Expansion

Responsibilities

• Own the international expansion roadmap for Merchant Central, phased by market: Canada first, then UK/EU, then determine what comes next.
• Lead the integration of new strategic processors into Merchant Central from end to end—partner with Engineering on API specs, boarding flows, processor-specific configurations, local payment methods, and reconciliation.
• Research and document market requirements for each new geography: local payment methods, regulatory constraints, currency, language (ex French for Quebec), data residency, and compliance frameworks.
• Write detailed user stories, acceptance criteria, and bug reports for the delivery team; own delivery and strategy.
• Manage the product backlog: groom, prioritize, and sequence work to keep the team moving with clarity on scope and dependencies.
• Run or actively participate in sprint ceremonies: planning, review, retrospectives; own delivery visibility for your roadmap.
• Define the go-to-market approach for each market launch: positioning, partner messaging, launch readiness checklist, and sales/channel enablement.
• Partner with Product Marketing to develop external-facing content and messaging for new geographies.
• Build competitive intelligence for each target market: who are the incumbents, what do ISOs and ISVs expect, and where does NMI have a differentiated angle.
• Partner with Legal, Compliance, and Finance on local licensing, data privacy (PIPEDA in Canada, GDPR in EU), tax treatment, and operational requirements.
• Define and track success metrics for each market launch: partner adoption, merchant volume, onboarding completion rates, and product utilization by geo.
• Use AI tools actively for market research, requirement synthesis, competitive analysis, documentation drafting.

Requirements

• 5+ years in product management with at least 3 years in payments, fintech, or B2B SaaS.
• Demonstrated experience taking a product into a new market or geography: research, requirements, and market launch through to adoption.
• Hands-on product owner experience: write user stories and acceptance criteria (or use AI), manage Jira backlogs, and stay close to engineering through delivery.
• Strong understanding of payment localization: local payment methods, processor integrations, currency handling, regulatory compliance, and operational differences by market.
• GTM instincts: supported or led a product launch in a new market, contributed to positioning or messaging, and understand sales/channel enablement in an unfamiliar geography.
• Comfort operating in ambiguity; data-driven with ability to define success metrics and evaluate with data.
• Excellent written communicator.
• Fluent with AI tools for product work (market research, spec drafting, synthesis, analysis).

Nice-to-Haves

• Direct experience with the Canadian payments ecosystem: Interac, Chase Paymentech Canada, Moneris or similar.
• Familiarity with Canadian regulatory requirements: PIPEDA, provincial privacy laws, French-language obligations in Quebec, FINTRAC.
• Experience with UK/EU payment regulation: PSD2, GDPR, FCA authorization frameworks, or SEPA.
• Experience working with product marketing: positioning, launch messaging, competitive battlecards, or partner enablement materials.
• Experience with SaaS CRM, merchant lifecycle, or partner-facing management platforms.
• Familiarity with Jira and agile delivery in a cross-functional product engineering environment.