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ImplyImplyUnited States

Demand Generation Manager

Own end-to-end demand generation campaigns (paid, email, webinars, content syndication) to build qualified pipeline for a B2B SaaS observability platform. Partner with sales and product marketing; 5+ years B2B SaaS demand gen experience required.

100k – 135k
Remote5+ YOEGrowth Marketing

About the role

Responsibilities

Demand Generation

  • Own campaign planning and execution—paid, email, content syndication, webinars, and more—in partnership with our agency
  • Build and optimize nurture programs and conversion funnels across the full buyer journey
  • Track, analyze, and report on campaign performance; translate data into clear recommendations and next steps
  • Partner with Sales Ops to improve lead scoring, routing, and funnel conversion
  • Work closely with sales to ensure tight campaign-to-followup loops and feedback cycles
  • Use available tools—including AI where it helps—to work efficiently without losing the strategic thinking that makes campaigns actually work

Product & Content Support

  • Translate product positioning into campaign messaging that resonates with technical and business buyers
  • Collaborate on go-to-market assets (landing pages, emails, one-pagers) to support campaign launches
  • Conduct market and competitive research to keep campaigns sharp and differentiated

Requirements

  • 5+ years in demand generation or growth marketing at a B2B SaaS company, with a clear track record of pipeline impact
  • Hands-on experience with marketing automation and campaign tooling—our stack includes Marketo, Rich, CommonRoom, and Gong
  • Strong understanding of the B2B marketing funnel, including ABM principles and lead scoring
  • Original thinker who brings their own ideas to campaign strategy, not just executes a playbook
  • Comfortable using modern tools—including AI—to improve efficiency, while keeping your own judgment at the center of the work
  • Excellent written communication skills—you can write sharp copy and clear performance summaries
  • Comfortable working autonomously in a fast-paced environment; you know how to prioritize and get things done
  • Strong collaborator who can work across sales, product, and agency partners without needing a lot of hand-holding

Bonus Points

  • Experience in data infrastructure, cloud databases, or developer-focused products
  • You’ve marketed to technical buyers (engineers, data architects, platform teams)
  • Experience building or improving marketing workflows that scaled your output without scaling headcount

Compensation & Benefits

  • Medical, Dental and Vision Benefits (employee premiums 100% paid by Imply)
  • Fertility Coverage - Integrated with our medical insurance
  • Dependent Care FSA
  • Mental Health Support via Betterhelp
  • Life and AD&D Insurance
  • 401(k) Program
  • Unlimited Paid Time Off - USA Only
  • Wellness Stipend
  • Home Office Equipment Reimbursement
  • Pre-Tax Commuter Benefits
  • Pet Insurance
  • Compensation: $100,000–$135,000
  • Eligible to participate in Imply’s equity plan

Skills

MarketoRichCommonroomGongABMLead ScoringDemand GenerationGrowth MarketingMarketing AutomationCampaign Management

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