Retention and Lifecycle Marketing Manager

What You'll Do

• Develop and execute strategic campaigns to increase marketplace customer retention and grow bookings through email, SMS, push notifications, and on-site messaging.
• Design and continuously optimize customer onboarding flows that accelerate adoption for new customers.
• Identify new activation milestones and build campaigns that reliably move users to them.
• Maintain and optimize a comprehensive calendar of seasonal campaigns and promotions across the ezCater marketplace, aimed at driving incremental orders.
• Analyze and translate data from various sources (e.g. reporting dashboards, customer insights) into actionable insights, recommendations and strategic plans to enhance customer touchpoints, drive engagement, and improve conversion rates.
• Identify areas for optimization and implement strategies to improve campaign effectiveness.
• Use promotions effectively and cost-efficiently to change customer behavior.
• Partner with the growth acquisition team to increase retention effectively and efficiently using paid media.
• Utilize segmentation techniques to customize communications and marketing campaigns.

What You Have

• 5-8+ years of marketing experience, with a background in customer adoption, engagement, and retention. B2B2C/B2C e-commerce or marketplace experience is strongly preferred.
• Proven experience generating measurable business outcomes via lifecycle marketing.
• Experience driving customer lifecycle marketing strategies and executing creative, high-performing multi-channel campaigns.
• Experience with new customer onboarding programs and optimizations.
• Deep expertise in leveraging data from various sources to optimize tactics, drive incremental business results, and enhance customer experiences.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Highly skilled at strategic thinking, planning and execution.
• Strong communication skills; able to effectively collaborate across teams and influence colleagues.
• Action-oriented with a “get it done” mentality: relentless attention to detail coupled with a commitment to deliver high-quality work on a deadline and always think two steps ahead.
• An affection for “just figuring things out” and inventing any ideas or approaches that help us accomplish our objectives.
• Familiarity with marketing automation, lifecycle marketing tools, and campaign management platforms.
• Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable.

Compensation

The national total target cash compensation range for this position, including base salary and bonus target, is $98,000–$132,000 annually. Final offer amounts are determined by multiple factors, including prior experience, expertise and region. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).