Brand Copy Lead

Responsibilities

• Define and evolve Replit’s brand voice, tone, and narrative across all communications.
• Lead copywriting for high-profile product launches, campaigns, events, and cultural activations.
• Write and adapt marketing assets across channels — web, social, email, paid media, video scripts, event copy, and more.
• Create scalable editorial guidelines and frameworks that empower teams across the company to write with excellence.
• Collaborate with designers, marketers, strategists, and agency partners.
• Elevate the quality of writing across every touchpoint, advocating for clarity, creativity, and brand-led thinking.
• Explore new creative formats and cultural opportunities that push the Replit story forward.

Requirements

• 6+ years of experience in brand writing or copywriting at leading agencies, technology companies, or in-house creative teams.
• A portfolio that demonstrates conceptual strength and world-class copywriting across campaigns, platforms, and marketing assets.
• Mastery of language, storytelling, and voice, with a proven eye for detail and craft.
• Experience collaborating with cross-functional teams at the intersection of marketing, product, and design.
• Ability to drive work from concept to final execution in fast-paced, iterative environments.

Nice-to-Haves

• Experience creating or scaling global brand voice and editorial systems.
• Exposure to writing across motion, digital platforms, and experiential activations.
• Strong presentation and communication skills able to inspire confidence in creative direction across stakeholders.
• Interest in AI, creativity, and shaping the cultural narrative around new technologies.

Compensation and Benefits

• Competitive Salary & Equity
• 401(k) Program with a 4% match (US Only)
• Health, Dental, Vision and Life Insurance
• Short Term and Long Term Disability
• Paid Parental, Medical, Caregiver Leave
• Flexible Time Off (FTO) + Holidays
• Commuter Benefits (In-Office Only)
• Monthly Wellness Stipend
• Autonomous Work Environment
• In Office Set-Up Reimbursement (In-Office Only)
• Quarterly Team Gatherings
• In Office Amenities (In-Office Only)