Brand Copy Lead
Lead Replit's brand voice and narrative as Brand Copy Lead. Craft high-impact copy for campaigns, launches, and marketing assets while building editorial systems and collaborating across design, product, and marketing teams. Requires 6+ years brand/copywriting experience with strong portfolio.
About the job
Responsibilities
- Define and evolve Replit’s brand voice, tone, and narrative across all communications.
- Lead copywriting for high-profile product launches, campaigns, events, and cultural activations.
- Write and adapt marketing assets across channels — web, social, email, paid media, video scripts, event copy, and more.
- Create scalable editorial guidelines and frameworks that empower teams across the company to write with excellence.
- Collaborate with designers, marketers, strategists, and agency partners.
- Elevate the quality of writing across every touchpoint, advocating for clarity, creativity, and brand-led thinking.
- Explore new creative formats and cultural opportunities that push the Replit story forward.
Requirements
- 6+ years of experience in brand writing or copywriting at leading agencies, technology companies, or in-house creative teams.
- A portfolio that demonstrates conceptual strength and world-class copywriting across campaigns, platforms, and marketing assets.
- Mastery of language, storytelling, and voice, with a proven eye for detail and craft.
- Experience collaborating with cross-functional teams at the intersection of marketing, product, and design.
- Ability to drive work from concept to final execution in fast-paced, iterative environments.
Nice-to-Haves
- Experience creating or scaling global brand voice and editorial systems.
- Exposure to writing across motion, digital platforms, and experiential activations.
- Strong presentation and communication skills able to inspire confidence in creative direction across stakeholders.
- Interest in AI, creativity, and shaping the cultural narrative around new technologies.
Compensation and Benefits
- Competitive Salary & Equity
- 401(k) Program with a 4% match (US Only)
- Health, Dental, Vision and Life Insurance
- Short Term and Long Term Disability
- Paid Parental, Medical, Caregiver Leave
- Flexible Time Off (FTO) + Holidays
- Commuter Benefits (In-Office Only)
- Monthly Wellness Stipend
- Autonomous Work Environment
- In Office Set-Up Reimbursement (In-Office Only)
- Quarterly Team Gatherings
- In Office Amenities (In-Office Only)
Skills
Brand Voice Development, Copywriting, Campaign Writing, Editorial Guidelines, Storytelling, Cross-Functional Collaboration, Creative Direction
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