Senior Staff Editor, Creative Studio
Leads Airbnb’s brand voice and editorial standards for AI-assisted content, partnering with technology teams to train and evaluate language models and build scalable QA workflows. Requires 10+ years of editorial or brand voice experience, exceptional language judgment, and experience with global brands and AI systems.
About the job
Responsibilities
- Own and evolve Airbnb’s brand voice, tone, and editorial guidelines for human and AI-assisted content.
- Partner with Marketing Technology to train, fine-tune, and evaluate language models against brand standards.
- Review and refine AI-generated copy across campaigns, product, and marketing surfaces.
- Build scalable editorial QA processes, defining when human review is required versus when content can ship autonomously.
- Translate brand guidelines into style guides, prompt frameworks, and training examples.
- Help develop, scope, prioritize, and pilot internal tools for editorial review, model training, and content QA.
- Provide senior editorial feedback to writers, creative directors, and AI workflows.
- Partner with Legal, Trust, and Localization to ensure standards work across markets, languages, and regulatory contexts.
- Mentor editorial and writing talent and improve copy creation and delivery efficiency at scale.
- Ensure marketing-material product screens are accurate and efficiently created.
Requirements
- 10+ years of editorial, copywriting, or brand voice experience, ideally at Creative Director or Senior Editor level.
- Experience developing or maintaining brand voice guidelines for a global, multi-market brand.
- Direct experience working with or training AI or language models.
- Exceptional judgment in language, including taste, rhythm, nuance, and style.
- Ability to combine hands-on line editing with systems thinking.
- Strong collaboration skills with Engineering/Technology, Legal, and Localization teams.
- Ability to write brand guidelines, tooling copy, and product-screen messaging.
- Portfolio demonstrating a distinctive, well-crafted brand voice.
- Ability to simplify complex problems in ambiguous, fast-moving environments.
Nice-to-haves
- Experience with a company known for a distinctive editorial voice or brand language system.
- Familiarity with prompt engineering, fine-tuning workflows, or structured content systems for generative models.
- Experience localizing or adapting brand voice across languages and cultures.
- Background spanning journalism, publishing, advertising copywriting, and modern content operations.
Compensation
- Base pay: $212,000–$262,000 USD annually.
- May also be eligible for bonus, equity, benefits, and Employee Travel Credits.
Skills
Editorial Guidelines, Brand Voice, Copywriting, Language Models, Prompt Engineering, Fine-Tuning, Editorial Qa, Content Operations, Localization, Style Guides
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