Staff Copywriter
The Staff Copywriter will shape Retool’s evolving brand voice and create clear, compelling copy across web, campaigns, content, events, and product experiences. The role requires 10+ years of copywriting experience, strong cross-functional collaboration, and the ability to communicate complex technical concepts to sophisticated audiences.
About the job
Responsibilities
- Partner with design, marketing, product, and engineering to create brand experiences across the website, campaigns, content, events, and in-product experiences.
- Write copy end-to-end and help maintain and expand Retool’s voice and tone system.
- Collaborate with the brand team and designers from concept through execution.
- Champion consistent brand voice globally and translate technical concepts into clear, compelling language.
- Brief and collaborate with external partners on content, video, editorial, campaigns, and agency engagements.
- Use iteration, experimentation, and research findings to improve the work.
- Participate in design and product critiques and reviews.
Requirements
- 10+ years of copywriting experience in-house or in an agency setting.
- Experience with headline craft, narrative structure, editorial standards, and copy within varied layouts.
- Experience writing for web, environmental experiences, print and digital campaigns, video, and product surfaces.
- Portfolio demonstrating strong brand voice and tone work across varied contexts.
- Experience with technical audiences or the ability to quickly understand complex products; developer tools experience is a plus.
- Strong communication and collaboration skills.
- Ability to manage multiple projects, prioritize independently, and work effectively in a fast-paced startup environment.
- Proactive, independent, thoughtful, empathetic, and creative work style.
Nice-to-haves
- Editing
- Content strategy
- Information architecture
- Scriptwriting
Compensation and Benefits
- Base pay range: $157,000–$235,000 per year.
- Equity and/or commission may be provided depending on the position.
- Comprehensive benefits include medical, dental, vision, and 401(k).
Skills
Copywriting, Brand Voice, Voice And Tone, Headline Writing, Narrative Structure, Editorial Standards, Content Strategy, Information Architecture, Scriptwriting, Technical Writing, Research, Campaign Writing
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