Creative Strategist, Brand Partnerships
Creative Strategist responsible for developing native brand campaigns on Substack, matching brands with writers, owning proposals from brief to execution, and running campaigns end-to-end. Requires 5+ years in creative/content strategy with a portfolio of creator/publisher campaigns.
About the job
What you'll do
- Come up with campaign ideas that work for a brand and feel native to Substack, rather than an ad bolted onto someone's newsletter
- Match brands with the right writers and publications, using judgment about audience, voice, and what a given writer will actually agree to
- Own the creative side of the pre-sale: read the brief, build the proposal, and respond to client feedback with new concepts and pivots
- Run campaigns from idea through execution, keeping the brand, the writer, and our sales lead pointed in the same direction
- Join client and agency calls to pitch ideas and pull out the information you need to sharpen them
- Write the pitch materials, thought starters, and points of view that help brands picture what they can do on Substack
- Watch what's working across the platform and feed real examples back into the next round of ideas
What we're looking for
- 5+ years in creative strategy, branded content, or content strategy, at a publisher, an agency, or a platform
- A portfolio of campaign ideas you've taken from concept to live work, ideally involving creators or publishers
- A feel for the RFP process and for writing proposals that win
- Real instincts for the creator and media space, and a sense for what's fresh versus what's played out
- The range to hold a creative conversation with a CMO and a practical one with a writer, sometimes on the same day
- Strong writing, and the organization to run several campaigns at once without dropping the details
Compensation
Substack's compensation package includes a market competitive salary, equity for all full time roles, and exceptional benefits. Our cash compensation range for this role is $130,000 - $170,000.
Skills
Creative Strategy, Branded Content, Content Strategy, Campaign Development, Proposal Writing, Rfp Process, Creator Matching, Media Instincts, Client Pitching
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