Brand Designer, Product Launches
Creates visual direction, storyboards, and styleframes that turn complex product strategy and features into compelling launch stories. The role partners with marketing, design, copy, motion, and production teams and requires a strong portfolio and proficiency in Figma.
About the job
Responsibilities
- Turn product strategy, market context, and feature complexity into storyboards and styleframes that carry launch stories.
- Partner with copywriters, designers, motion designers, strategists, and producers to build narrative-driven assets across launches.
- Help evolve Figma's visual storytelling system and apply it consistently.
- Own visual direction on launch storytelling projects from early concepting through final delivery.
- Push new visual formats and directions rather than simply executing the existing playbook.
Requirements
- Portfolio demonstrating a strong visual point of view carried through to finished execution across mediums, including styleframes, storyboards, and concepting.
- Experience distilling a business or strategy brief into a compelling idea and driving it through execution.
- Experience collaborating with motion designers, production teams, product marketing teams, and product design teams.
- Strong sense of composition, color, and pacing, especially in motion contexts, applied in service of clarity.
- Proficiency in Figma.
Nice-to-haves
- Ability to create basic animations or motion tests independently.
- Interest in researching and experimenting with new tools, workflows, and technologies.
- Experience with product launch films, explainer videos, or product walkthroughs.
- Ability to translate strategic complexity and feature detail into a compelling story.
- Understanding of and connection to Figma's values and mission.
- Comfort setting visual direction and driving work autonomously when needed.
Compensation and Benefits
- Annual base salary range: $127,000–$269,000 USD.
- Equity and benefits including health, dental, and vision coverage; retirement contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; paid time off; paid sick leave; holidays; and other applicable leave benefits.
- Additional benefits may include recharge days, cell phone and home internet reimbursements, lifestyle spending accounts, and an annual bonus plan for eligible non-sales roles.
Skills
Figma, Adobe After Effects, Storyboarding, Styleframes, Visual Direction, Motion Design, Product Marketing, Product Design, Explainer Videos, Product Walkthroughs
Similar jobs
Brand Design jobs
Warp
New York, NY
Own Warp’s visual identity and create brand, campaign, digital, and print assets that shape how the company is perceived. The role requires 4+ years of brand or visual design experience, a strong identity portfolio, and expertise in modern design tools and systems.
Bland AI
San Francisco, CA
Owns Bland AI’s marketing design direction, brand system, and custom website while implementing polished experiences directly in code. The role combines strong visual design taste, frontend fluency, AI-assisted development, and close collaboration with marketing and engineering.
Chime
San Francisco, CA
Leads visual and experience design for high-impact, responsive web journeys, translating business requirements into accessible, high-performing experiences. Requires 5+ years of web or product design experience, advanced Figma expertise, and strong cross-functional communication.
Kalshi
New York, NY
Owns Kalshi’s brand expression across marketing and digital web experiences, from campaign pages to reusable design systems. The role requires 5–7 years of web, digital, or brand design experience, excellent visual and interaction design skills, and close collaboration with engineers.
Thyme Care
Remote
Creates multichannel marketing campaigns, digital experiences, presentations, and brand materials while maintaining and extending an established visual system. Requires 4+ years of professional design experience, strong visual craft, and proficiency in Figma and Adobe Creative Suite.