Digital Marketing Manager

Responsibilities

• Own StackAI's Search & Organic Growth Strategy: Develop and execute SEO strategy across technical SEO, content strategy, site architecture, authority building, and conversion optimization. Identify high-value search opportunities, drive organic traffic growth, keyword rankings, domain authority, and organic pipeline generation. Partner cross-functionally to create content that ranks, converts, and establishes StackAI as a category leader. Continuously improve site structure, internal linking, metadata, schema markup, and technical performance.
• Lead AI-Era Search (AEO & GEO): Define strategy for visibility across ChatGPT, Claude, Gemini, Perplexity, and emerging AI search platforms. Conduct ongoing LLM visibility audits. Optimize content, structured data, citations, and digital authority signals. Partner with PR and content marketing to strengthen presence across authoritative sources. Develop repeatable frameworks for measuring and improving AI search visibility.
• Build & Scale Demand Generation Programs: Design and execute integrated demand generation campaigns across paid media, email, content, events, and social channels. Build account-based and persona-driven programs targeting senior enterprise buyers. Launch and evaluate rapid growth experiments. Use performance insights to scale successful programs and sunset ineffective ones.
• Own Website Performance & Conversion: Treat the website as a revenue-generating asset. Drive conversion rate optimization through landing page development, experimentation, and A/B testing. Improve visitor-to-pipeline conversion. Own website analytics, attribution, tracking, and reporting infrastructure.
• Optimize Paid Acquisition: Manage and evolve paid programs across Google, LinkedIn, and other channels. Leverage AI-native advertising capabilities. Monitor campaign performance, budget allocation, attribution, and ROI. Continuously test messaging, audiences, creative concepts, and landing page experiences.

Requirements

• 5+ years of experience in digital marketing, growth marketing, demand generation, or SEO-focused marketing roles within B2B SaaS.
• Demonstrated success growing organic traffic, search visibility, and pipeline through SEO initiatives.
• Strong understanding of technical SEO, content strategy, keyword research, site architecture, and search analytics.
• Experience developing and executing integrated demand generation campaigns.
• Hands-on experience with website optimization, conversion rate optimization, and marketing analytics.
• Familiarity with AEO, GEO, AI search optimization, or a strong interest in how AI is transforming search and discovery.
• Experience with HubSpot, Salesforce, Google Analytics, Search Console, and modern marketing technology stacks.
• Strong analytical skills and comfort using data to drive decision-making.
• Excellent communication and copywriting skills, particularly for technical and enterprise audiences.
• Experience using AI tools and automation to increase productivity and scale execution.
• Entrepreneurial mindset with the ability to operate independently and thrive in ambiguity.

Nice-to-Haves

• Experience marketing AI, developer, infrastructure, workflow automation, or enterprise software products.
• Deep expertise in SEO and content-led growth.
• Experience building account-based marketing or account-based experience programs.
• Familiarity with healthcare, financial services, legal, government, or other regulated industries.
• Experience designing AI-powered marketing workflows and automation systems.

Compensation and Benefits

• Competitive compensation, meaningful equity.
• Comprehensive medical, dental, and vision coverage.
• Daily meal allowance and commuter benefits.
• Hybrid work environment.