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NODA AINODA AIAustin, TX

Senior Integrated Marketing Manager

Senior Integrated Marketing Manager responsible for developing and executing integrated marketing campaigns that align corporate, BD, product, and executive priorities for a defense tech company. Requires 8+ years experience in defense/aerospace marketing, strong strategic communications skills, and the ability to translate complex tech into compelling narratives.

Salary not listed
Hybrid8+ YOEProduct Marketing

About the role

Key Responsibilities

  • Develop and execute integrated marketing strategies that align corporate objectives, business development priorities, product initiatives, and executive vision into coordinated marketing programs.
  • Own integrated marketing calendars, campaign schedules, editorial calendars, and launch plans that ensure coordinated execution across the marketing organization.
  • Lead the planning, execution, optimization, and performance measurement of integrated campaigns across paid, owned, and earned channels.
  • Manage integrated marketing channels including digital advertising, website, email, webinars, social media, public relations, and event marketing to maximize awareness, engagement, and business impact.
  • Oversee website content, campaign landing pages, and digital experiences that support customer engagement and campaign performance.
  • Monitor the national and international Defense markets, industry trends, competitor positioning, media coverage, and business priorities to identify communications opportunities and inform messaging.
  • Design strategic communications plans supporting corporate initiatives, executive visibility, product launches, industry engagement, recruiting, and business development.
  • Develop, write, and execute editorial strategies, messaging frameworks, and content roadmaps that translate complex technical capabilities into compelling narratives aligned with NODA's brand.
  • Partner closely with Business Development leadership to translate growth priorities, capture strategies, Government contract requirements, and target account plans into integrated marketing initiatives.
  • Collaborate with Product Management and Engineering to accurately communicate product capabilities, technical differentiation, and customer value.
  • Partner with internal creative resources, video production, and external agencies to ensure marketing deliverables are strategically aligned and executed to a high standard.
  • Measure campaign performance, channel effectiveness, and audience engagement, applying insights to continuously improve marketing strategy and execution.

Required Qualifications

  • 8+ years of progressive experience in integrated marketing, strategic communications, corporate communications, product marketing, advertising, or related disciplines in support of the Defense Industrial Base or Armed Forces.
  • Demonstrated experience supporting a Defense technology company, Government contracting, military, aerospace organization, or similarly technical B2G organization.
  • Strong understanding of the Defense industrial base, Federal acquisition ecosystem, and long-cycle business development lifecycles.
  • Demonstrated experience developing, executing, and evaluating integrated marketing and strategic communications programs across paid, owned, earned, and shared media.
  • Demonstrated experience planning and optimizing paid and organic marketing programs across digital channels, including digital advertising, email, webinars, social, marketing automation, GEO, AEO, SEO, SEM, and analytics.
  • Exceptional experience developing messaging frameworks, editorial strategies, and technical content that translates complex technologies into meaningful customer value propositions.
  • Agile fluency across government contracting communication and dissemination requirements, stakeholders, and regulations.
  • Demonstrated experience partnering with Business Development, Capture, Product, Engineering, Executive Leadership, and creative teams to support business growth.
  • Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, or a related discipline.
  • U.S. Citizenship with the ability to obtain a security clearance.

Preferred Qualifications

  • Familiarity with autonomous systems, AI, robotics, mission software, command and control, military operations, and other advanced defense technologies.
  • Experience working within a venture-backed startup or rapidly scaling technology company.
  • Experience with HubSpot, WordPress, Google Analytics, Adobe Creative Cloud, Sprout Social, CRM platforms, and marketing automation tools.
  • LinkedIn and video-driven campaign experience.
  • Active U.S. security clearance.

Skills & Attributes

  • Strategic integrator who connects corporate strategy, business development priorities, product capabilities, and marketing execution into cohesive initiatives.
  • Startup operator who thrives in a fast-paced environment where priorities evolve and processes are continuously developing.
  • Strong business judgment, balancing enterprise-level polish with iterative, minimum viable execution as the business requires.
  • Bias toward action, solving problems proactively and moving work forward without waiting for perfect direction.
  • Operationally agile, managing multiple concurrent initiatives and rapidly reprioritizing as business needs evolve.
  • Continuous improver, identifying opportunities to strengthen marketing strategy, execution, and workflows.
  • Mission driven, with a personal commitment to supporting the National Defense.

What We Offer

  • Hybrid work environment.
  • Competitive pay.
  • Flexible time off.
  • Generous PTO policy.
  • Federal holidays.
  • Generous health, dental, and vision benefits.
  • Free OneMedical membership.
  • 401(k).
  • Growth Path at NODA: Deputy Director / Director of Marketing – lead the broader integrated marketing function as the team and company scale; Head of Marketing – expand into a full marketing leadership role spanning integrated, product, and field marketing.

Skills

integrated marketingstrategic communicationsContent Strategydigital advertisingSEOsemMarketing AutomationHubSpotGoogle Analyticspublic relationsdefense industry knowledgeb2g marketing
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