Head of Growth
Own B2C growth for Wispr Flow, driving new habitual DAUs and paid conversion through performance marketing, channel expansion, web/app optimization, SEO/SEM, and international allocation. Lead the growth team while scaling aggressively with first-principles reasoning on payback, LTV, and incrementality in a weekly cadence.
About the job
Responsibilities
- Own the B2C growth number: new habitual daily active users and their conversion to paid.
- Run the paid portfolio: channel-by-channel kill, hold, or scale decisions every week against payback and incrementality, with fiscal ownership of the budget.
- Expand the channel map beyond current 4-5 key channels (SEM, ASO, paid social, Meta, Google, Apple, LinkedIn).
- Build search position: SEO, SEM, and AEO as new products launch into contested categories.
- Own web conversion: landing pages, experimentation, ICP-specific pages, localization.
- Own the app stores: iOS, Android, and Windows listings, metadata, custom product pages, featuring moments.
- Own the affiliate program: scale from a few thousand lightly tended affiliates.
- Build and lead the growth team: channel owners, analysts, content creators, and partners.
- Direct growth engines: media mix modeling, geo incrementality, payback model, agentic reporting stack built on Claude.
- Allocate internationally: geo-level budget, localization priorities, market playbooks (over half of users outside the US).
Requirements
- Operated in an environment where ambition was measured weekly (or dragged a slower company to that clock speed with proof).
- Stress about under-goal growth even when headline metrics look good; proactively flag issues.
- Reason about scaling from first principles rather than porting playbooks.
- Fluent in payback, LTV, and incrementality mechanics; know when data is not yet trustworthy.
- AI-native operator who can build and improve a “marketing-OS”.
- Make kill decisions without sentiment; prefer not doing something over doing it at 70% efficiency.
- Have hired well, grown people into bigger roles, moved fast on underperformers; know what great looks like at every layer of a growth org.
Nice-to-Haves
- Experience scaling performance marketing aggressively with forensic ROI understanding.
- Background in AI products or frontier tech.
- International growth allocation experience.
Skills
Performance Marketing, Sem, Aso, Paid Social, SEO, Aeo, Media Mix Modeling, Incrementality Testing, Ltv Analysis, Payback Modeling, App Store Optimization, Affiliate Marketing, Localization, Experimentation, Claude Ai
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