Head of Growth

Responsibilities

• Own the B2C growth number: new habitual daily active users and their conversion to paid.
• Run the paid portfolio: channel-by-channel kill, hold, or scale decisions every week against payback and incrementality, with fiscal ownership of the budget.
• Expand the channel map beyond current 4-5 key channels (SEM, ASO, paid social, Meta, Google, Apple, LinkedIn).
• Build search position: SEO, SEM, and AEO as new products launch into contested categories.
• Own web conversion: landing pages, experimentation, ICP-specific pages, localization.
• Own the app stores: iOS, Android, and Windows listings, metadata, custom product pages, featuring moments.
• Own the affiliate program: scale from a few thousand lightly tended affiliates.
• Build and lead the growth team: channel owners, analysts, content creators, and partners.
• Direct growth engines: media mix modeling, geo incrementality, payback model, agentic reporting stack built on Claude.
• Allocate internationally: geo-level budget, localization priorities, market playbooks (over half of users outside the US).

Requirements

• Operated in an environment where ambition was measured weekly (or dragged a slower company to that clock speed with proof).
• Stress about under-goal growth even when headline metrics look good; proactively flag issues.
• Reason about scaling from first principles rather than porting playbooks.
• Fluent in payback, LTV, and incrementality mechanics; know when data is not yet trustworthy.
• AI-native operator who can build and improve a “marketing-OS”.
• Make kill decisions without sentiment; prefer not doing something over doing it at 70% efficiency.
• Have hired well, grown people into bigger roles, moved fast on underperformers; know what great looks like at every layer of a growth org.

Nice-to-Haves

• Experience scaling performance marketing aggressively with forensic ROI understanding.
• Background in AI products or frontier tech.
• International growth allocation experience.