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DatabricksDatabricksSan Francisco, CA

Director, Global Media Strategy

Leads the creation and scaling of Databricks’ GEO function to improve visibility across AI answer engines and traditional search, connecting technical optimization and experimentation to traffic, conversions, and pipeline. Requires 10+ years in technical search or discovery plus experience building teams and cross-functional operating models.

Salary not listed
On-site10+ YOEGrowth Marketing

About the role

Responsibilities

  • Define and build Databricks’ global Generative Engine Optimization (GEO) function, including its strategy, charter, roadmap, operating model, AI tooling, workflows, team, and metrics.
  • Increase brand visibility and citation share across AI answer engines and search experiences, including ChatGPT, Gemini, Claude, Google AI Overviews, and traditional search.
  • Grow qualified organic and AI-referred traffic, conversions, and influenced pipeline by aligning GEO strategy and experimentation with business goals.
  • Establish a GEO experimentation and measurement program covering content structure, schema, semantic depth, and technical changes.
  • Improve the technical health and AI crawlability of high-value pages in partnership with Web, Engineering, and Marketing Systems.
  • Embed GEO standards and playbooks across marketing and product teams so content is structured for AI citation and answer-focused discovery.
  • Build and lead a high-performing GEO team, including hiring, coaching, mentorship, role definition, and development paths.
  • Create executive-ready reporting and insights for senior stakeholders.
  • Work cross-functionally with web engineering, marketing systems, data and analytics, brand, content, product marketing, and demand generation.

Requirements

  • 10+ years of experience in technical search, discovery, or adjacent domains, including ownership of systems driving organic or AI-powered discovery in a high-growth environment.
  • Deep technical knowledge of web architecture, crawling and indexing, structured data and schema, Core Web Vitals, and log or crawl analysis.
  • Experience partnering directly with engineers to ship technical changes at scale.
  • Proven ability to design and run experimentation programs that generate measurable improvements in visibility, traffic, and downstream business KPIs.
  • Experience building a function from zero to one, including its charter, roadmap, operating model, and metrics.
  • Experience hiring, managing, mentoring, and developing high-performing individual contributors.
  • Strong analytical skills and hands-on experience with data and measurement tooling.
  • Ability to connect AI and search performance to business impact and communicate executive-ready insights.
  • Experience operating in complex, cross-functional environments and driving alignment without formal authority.
  • Clear, concise written communication, particularly for technical specifications, experiment design documents, and executive updates.

Skills

generative engine optimizationtechnical seoweb architecturecrawling and indexingstructured dataschema markupcore web vitalslog analysiscrawl analysisExperimentationData AnalyticsChatGPTgoogle geminiClaudegoogle ai overviews

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