Director of Growth Marketing

Responsibilities

• Own SentiLink's growth marketing strategy and execution, with accountability for generating qualified pipeline and supporting ARR growth.
• Develop and execute an integrated marketing calendar aligned with company priorities, target accounts, product launches, and revenue goals.
• Build end-to-end campaigns by defining objectives, audiences, messaging, creative assets, distribution strategy, and success metrics; optimize based on results.
• Partner with Sales to increase awareness, engagement, pipeline generation, and conversion across priority enterprise accounts.
• Own organic growth strategy, including SEO and answer engine optimization (AEO).
• Lead website evolution through landing pages, content experiences, resource center improvements, and conversion optimization.
• Develop industry event, webinar, executive program, and field marketing strategies that create pipeline and accelerate opportunities.
• Build and own marketing analytics, attribution, and reporting tied to pipeline, revenue, and business impact.
• Translate product capabilities and market insights into compelling campaigns and customer narratives with Product Marketing, Product, and Data Science.
• Recruit, develop, and lead a high-performing team while establishing scalable processes and operating rhythms.
• Evaluate marketing channels, technologies, and AI-enabled tools to improve campaign effectiveness, efficiency, and pipeline generation.
• Partner with executive leadership on go-to-market strategy and long-term growth initiatives.

Requirements

• 10+ years of B2B marketing experience, including significant ownership of demand generation or growth marketing for enterprise software companies.
• Experience building demand generation programs at growth-stage B2B companies.
• Demonstrated success generating attributable pipeline and revenue.
• Ability to explain campaigns personally built, including objectives, audiences, segmentation, messaging, creative assets, distribution, and performance against pipeline and revenue goals.
• Experience targeting strategic enterprise customers and partnering with enterprise sales organizations.
• Strong experience executing integrated, multichannel campaigns.
• Hands-on SEO and AEO experience, with a perspective on AI's impact on organic discovery.
• Experience owning website strategy, landing pages, content hubs, and conversion optimization.
• Strong analytics and attribution skills connecting marketing investments to pipeline and revenue.
• Demonstrated people leadership.
• B2B SaaS, infrastructure software, cybersecurity, fintech, or another technical enterprise software background.
• Experience with Salesforce, HubSpot, Marketo, or similar marketing technology platforms.
• Willingness to travel up to 25%.
• Must be legally authorized to work and reside in the United States.

Nice to Have

• Experience marketing fraud, identity, fintech, cybersecurity, infrastructure software, or adjacent enterprise technology products.
• Experience marketing to financial institutions, fintechs, marketplaces, or other regulated industries.
• Experience using AI tools for campaign development, content creation, SEO/AEO, personalization, analytics, and marketing operations.

Compensation and Benefits

• $180,000–$230,000 base salary, plus equity and benefits.
• Employer-paid group health insurance for employees and dependents.
• 401(k) plan with employer match.
• Flexible paid time off.
• Regular company-wide in-person events.
• Home office stipend.