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ClickhouseClickhouseUnited States

Head of Website Growth

Own clickhouse.com as the primary demand-generation channel by driving visitor-to-signup conversion, running a rigorous web experimentation program, designing user journeys and IA, and optimizing CMS, analytics, and personalization to generate pipeline for both PLG and sales-led motions.

180k – 240k/yr
Remote7+ YOEGrowth Marketing

About the role

What you’ll do

  • Own the website as a demand channel, with accountability for visitor-to-Cloud signup conversion, demo requests, and web-sourced pipeline across our PLG and sales-led funnels.
  • Build and run our web experimentation program: maintain an A/B testing roadmap for key pages, run tests with statistical rigor, and share learnings.
  • Design thoughtful web journeys, including information architecture (IA), navigation, and the paths from blog and docs into signup and sales conversations.
  • Keep site content accurate and current, partnering with our Product Marketing and Design teams.
  • Partner with our web engineering team to optimize our CMS and website architecture, including a templated landing page system that lets Demand Gen ship campaign pages quickly without engineering support.
  • Develop personalization and ABM web experiences (industry, intent, geo-based) to support enterprise pipeline growth.
  • Lead website localization as we roll out clickhouse.com in more languages, owning the workflow for regional site variants in partnership with our Regional Marketers.
  • Maintain website tracking and event tagging, and partner with Marketing Ops, Web Engineering and Growth Analytics teams on attribution, dashboards, and web performance reporting.
  • Own cookie consent and web privacy compliance (GDPR/CCPA), including our consent management systems.
  • Build and lead the web team over time, starting as a hands-on executor and hiring as the channel scales.

What you bring

  • 7+ years in web or growth marketing at a company with a PLG funnel. Experience at a developer tool or data infrastructure company is a plus.
  • Proven track record of improving web signup and conversion rates through experimentation. You know how to design a valid test and action the results.
  • Hands-on with modern CMS platforms (we use Strapi). You can build and publish pages yourself, and you're comfortable enough with HTML/CSS and AI development tools to not be blocked waiting on engineers.
  • Deep experience with web analytics (GA4, Amplitude, or similar), tag management, and session replay tools, plus a working knowledge of attribution.
  • Familiarity with technical SEO and AEO.
  • Master collaborator and project manager. You write briefs that eliminate revision cycles and can align Design, Engineering, Product, and Marketing stakeholders around a roadmap.
  • People management experience is a plus.

Compensation

The typical starting salary for this role in the US is $180,000–$230,000 USD. The typical starting salary for this role in US Premium Markets is $200,000–$240,000 USD.

Skills

Growth Marketingweb experimentationA/B Testingcmsstrapihtml/cssweb analytics (ga4, amplitude)tag managementtechnical seoaeopersonalizationABMwebsite localizationattribution modeling

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