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DatabricksDatabricksSan Francisco, CA

Director, Web Marketing

Leads Databricks’ global web marketing function, scaling digital properties, personalization, optimization, and machine-readable content for both human audiences and AI agents. Requires 10+ years in web marketing or development, 5+ years managing teams, and experience with international website transformations.

172k – 296k/yr
On-site10+ YOEGrowth Marketing

About the role

Responsibilities

  • Transform Databricks' web properties into outstanding destinations using modern development approaches and current technologies for human visitors and AI agents.
  • Use AI to automate and accelerate web production, quality assurance, localization, testing, and routine optimization.
  • Establish a strategy to evolve and scale the global web presence across segments, products, industries, partners, and languages.
  • Keep content legible, accurate, and well represented as AI systems mediate discovery.
  • Monitor and optimize web traffic while coordinating with global teams on brand awareness and demand generation.
  • Implement testing and personalization programs to create tailored digital experiences that improve conversion.
  • Structure web properties for machine readability through clean information architecture, structured data, and trustworthy content.
  • Use product-usage data and website analytics to develop growth strategies with the broader marketing organization.
  • Manage internal and external partners and vendors and serve as the in-house web strategy expert.
  • Establish cross-departmental processes and frameworks for high-velocity digital execution.
  • Build and lead a growing, globally distributed team and support team and individual development.

Requirements

  • 10+ years of experience on a high-performing web marketing or development team.
  • 5+ years of experience managing a team.
  • Deep technical knowledge of website operations, including analytics, UX, technical and content SEO, and information architecture.
  • A perspective on AI-driven search, answer engines, structured and machine-readable content, and designing for AI agents and assistants.
  • Experience adopting AI tools and agents to streamline web workflows.
  • Experience growing and scaling a function for internal teams, departments, and contractors.
  • Strong strategic partnership and consensus-building skills, with the ability to translate requirements into customer-centric web experiences.
  • Experience leading a large-scale international website refresh or rebuild.
  • Experience with web optimization and testing frameworks.

Nice to Have

  • Experience with modern composable or headless web architectures.

Compensation and Benefits

  • ATS-listed base salary range: $172,000–$295,550 USD.
  • Compensation may include an annual performance bonus, equity, and benefits.
  • Databricks offers comprehensive benefits and perks; offerings vary by region.

Skills

web marketingweb developmentAnalyticsuxtechnical seocontent seoInformation Architectureai searchstructured dataA/B Testingpersonalizationwebsite optimizationheadless architecturemachine-readable contentAI Agents

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