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PolymarketPolymarketNew York, NY

Lifecycle Director

Own the end-to-end lifecycle strategy for a customer marketing stage, directing cross-functional execution and experimentation across acquisition, onboarding, retention, or reactivation. The role requires 5+ years in lifecycle or retention marketing and a demonstrated ability to drive measurable commercial outcomes.

Salary not listed
On-site8+ YOEGrowth Marketing

About the role

Responsibilities

  • Own the strategic roadmap for an assigned lifecycle stage, including goal-setting, execution oversight, KPIs, and results reporting.
  • Design customer journeys, messaging strategies, and engagement cadences across email, push, and SMS.
  • Brief and prioritize shared campaign execution resources, ensuring timeline and quality accountability without direct management authority.
  • Partner with data and martech teams to instrument flows, validate tests, and establish clean measurement before campaigns launch.
  • Build a structured test-and-learn program with baselines, documented hypotheses, and a repeatable experimentation cadence.
  • Analyze performance data and connect lifecycle metrics to retention curves, reactivation revenue, and lifetime value impact.
  • Develop a scalable playbook documenting effective practices and establishing the foundation for future execution hiring.

Requirements

  • 5+ years of experience in CRM, lifecycle, or retention marketing.
  • Direct ownership of a customer lifecycle stage with measurable commercial outcomes.
  • Ability to connect lifecycle tactics to business outcomes, including retention, reactivation revenue, and lifetime value.
  • Experience directing execution talent in a shared or matrixed environment.
  • Track record of structured experimentation using clear baselines and hypotheses.
  • Strong written communication skills, including strategy documents, creative briefs, and results narratives.

Nice-to-Haves

  • Experience building lifecycle programs at a high-growth consumer product, ideally with a transactional or trading mechanic.
  • Hands-on familiarity with Braze or a comparable email service provider.
  • Working knowledge of Hightouch or a similar customer data platform.

Compensation & Benefits

  • Competitive salary and equity.
  • Unlimited paid time off.
  • Comprehensive health, vision, and dental coverage.
  • 401(k) match.
  • Hardware setup including a new MacBook Pro, display, and accessories.

Skills

CRMLifecycle Marketingretention marketingEmail Marketingsms marketingpush notificationsA/B TestingExperimentationMarketing Analyticscustomer data platformsbrazehightouchMarTechlifetime valuecustomer journeys

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