Director, Growth Marketing

Responsibilities

• Shape and evolve Duolingo’s global growth strategy across acquisition and reactivation, recommending where investment should and should not go.
• Develop frameworks for sizing, measuring, and reviewing growth initiatives, including budget allocation, KPI and attribution methodology, and go/no-go or kill criteria.
• Partner with country marketing managers to pressure-test campaign proposals and align on goals, budget sizing, and measurement.
• Build entry strategies for new markets and support country teams through launch planning and early results.
• Run forums where growth cases are rigorously reviewed before launch and results are assessed afterward.
• Manage and develop a small team as the function scales.
• Turn cross-market results into actionable learnings and feed them into planning cycles.
• Translate data for marketing leadership through clear recommendations and portfolio-level updates.
• Mentor team members and partners on problem framing, measurement, and forecasting.

Requirements

• 8+ years in strategic consulting, consumer strategy, growth marketing, or a related function, including experience shaping growth strategy for a consumer brand at scale.
• Track record of driving growth strategy and contributing to measurable outcomes.
• Experience managing or developing people, or readiness to take on a first direct report.
• Strong analytical judgment and fluency in experimentation, KPI and attribution design, incrementality, and structured problem solving.
• Ability to distinguish correlation from causation and meaningful signals from persuasive narratives.
• Experience collaborating with and influencing senior cross-functional and international partners.
• Excellent written and verbal communication, including clear, decision-ready recommendations for marketing leadership.
• Ability to move between long-range strategy and hands-on detail in a fast-moving environment.

Nice-to-haves

• Experience managing a team or building processes for a growing team.
• Experience at a top-tier consulting firm.
• SQL proficiency or advanced analytics capabilities.
• Experience driving growth across multiple international markets.
• Passion for Duolingo’s mission.

Compensation and Benefits

• Base salary range: $163,200–$244,800 USD.
• Base salary is supplemented by equity compensation.
• Benefits support employees’ holistic well-being.