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Luma AILuma AIRedwood City, CA

Product Manager - Growth

Owns product-led growth strategy end-to-end, driving acquisition, activation, retention, and revenue through high-impact experiments, scalable loops, and cross-functional collaboration. Requires 4-6+ years in growth PM with PLG expertise and experimentation mindset.

225k – 325k/yr
Hybrid4+ YOEProduct Management

About the role

What You’ll Do

  • Own and execute product-led growth strategy across the full funnel—from acquisition to revenue
  • Identify and prioritize high-impact (80/20) opportunities that drive outsized growth
  • Design, run, and scale rapid experimentation loops across onboarding, activation, retention, and monetization
  • Build and optimize growth loops that are repeatable, scalable, and measurable
  • Improve first-time user experience and onboarding to ensure users reach value quickly
  • Drive activation and engagement through deep understanding of creative workflows
  • Partner closely with marketing to:
    • Optimize paid acquisition with clear attribution and ROI
    • Align product experiences with top-of-funnel growth efforts
    • Drive conversion and monetization improvements, including pricing, packaging, and promotions
  • Analyze funnel performance to identify where growth is breaking and recommend high-impact solutions
  • Work hands-on with engineering to quickly prototype, ship, and iterate—using scrappy solutions when needed
  • Collaborate with data science and UXR while staying comfortable making decisions with limited data

What We’re Looking For

  • 4–6+ years of product management experience, with a strong focus on growth
  • Proven track record of driving measurable product growth (activation, retention, revenue)
  • Deep understanding of product-led growth (PLG), funnels, loops, and lifecycle optimization
  • Strong intuition for identifying high-leverage opportunities in ambiguous environments
  • Highly experiment-driven mindset with experience running A/B tests and rapid iteration cycles
  • Ability to operate both strategically (big picture) and tactically (hands-on)
  • Comfort working with incomplete data and making fast, high-quality decisions
  • Experience partnering with marketing on paid growth and attribution
  • Familiarity with pricing, packaging, and monetization strategy
  • Technical fluency—you’re comfortable getting into the weeds and unblocking execution

Nice to Have

  • Experience building or growing products for creative professionals
  • Familiarity with tools like Figma, Canva, Adobe, or 3D/creative platforms
  • Experience working on AI-native products or in fast-moving startup environments

Compensation

The base pay range for this role is $225,000 – $325,000 per year.

Skills

Product-Led GrowthA/B TestingFunnel AnalysisGrowth LoopsPricing StrategyMonetizationExperimentationFigmaCanvaAdobe
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