Product Manager - Growth
Owns product-led growth strategy end-to-end, driving acquisition, activation, retention, and revenue through high-impact experiments, scalable loops, and cross-functional collaboration. Requires 4-6+ years in growth PM with PLG expertise and experimentation mindset.
About the job
What You’ll Do
- Own and execute product-led growth strategy across the full funnel—from acquisition to revenue
- Identify and prioritize high-impact (80/20) opportunities that drive outsized growth
- Design, run, and scale rapid experimentation loops across onboarding, activation, retention, and monetization
- Build and optimize growth loops that are repeatable, scalable, and measurable
- Improve first-time user experience and onboarding to ensure users reach value quickly
- Drive activation and engagement through deep understanding of creative workflows
- Partner closely with marketing to:
- Optimize paid acquisition with clear attribution and ROI
- Align product experiences with top-of-funnel growth efforts
- Drive conversion and monetization improvements, including pricing, packaging, and promotions
- Analyze funnel performance to identify where growth is breaking and recommend high-impact solutions
- Work hands-on with engineering to quickly prototype, ship, and iterate—using scrappy solutions when needed
- Collaborate with data science and UXR while staying comfortable making decisions with limited data
What We’re Looking For
- 4–6+ years of product management experience, with a strong focus on growth
- Proven track record of driving measurable product growth (activation, retention, revenue)
- Deep understanding of product-led growth (PLG), funnels, loops, and lifecycle optimization
- Strong intuition for identifying high-leverage opportunities in ambiguous environments
- Highly experiment-driven mindset with experience running A/B tests and rapid iteration cycles
- Ability to operate both strategically (big picture) and tactically (hands-on)
- Comfort working with incomplete data and making fast, high-quality decisions
- Experience partnering with marketing on paid growth and attribution
- Familiarity with pricing, packaging, and monetization strategy
- Technical fluency—you’re comfortable getting into the weeds and unblocking execution
Nice to Have
- Experience building or growing products for creative professionals
- Familiarity with tools like Figma, Canva, Adobe, or 3D/creative platforms
- Experience working on AI-native products or in fast-moving startup environments
Compensation
The base pay range for this role is $225,000 – $325,000 per year.
Skills
Product-Led Growth, A/B Testing, Funnel Analysis, Growth Loops, Pricing Strategy, Monetization, Experimentation, Figma, Canva, Adobe
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