Lifecycle Marketing Manager, Growth

What You'll Accomplish

• Drive member engagement through lifecycle campaigns. Own strategy and experimentation to move key engagement metrics by designing multi-channel campaigns (email, SMS, push, direct mail) that get members to start their program, stay active, and come back when they disengage.
• Run a rigorous experimentation program. Develop hypotheses rooted in data and member insights, design and execute experiments, analyze results, and turn learnings into action. You'll always have experiments in flight and a roadmap of what's next.
• Lead new program and feature launches. Partner with product teams to bring new programs and features to members. That means surfacing consumer insights to shape the roadmap, developing messaging and value propositions, and owning go-to-market strategy and execution.
• Work hand-in-hand with our clinical team. Collaborate with the physical therapists, coaches, and care managers who work directly with members to ensure marketing and clinical communications reinforce each other and drive better member outcomes.
• Push the boundaries of AI in marketing. Partner with our AI and engineering teams to develop smarter, more personalized member communications. Use AI tools in your own work to move faster and think bigger.
• Analyze and optimize relentlessly. Dig into campaign performance data to find what's working and what's not. Present clear, data-driven recommendations to leadership and cross-functional partners.
• Collaborate across the company. Work with data science, creative, engineering, product, and operations teams to get things done. You'll need to influence without authority and build strong partnerships to deliver on complex initiatives.

Required Qualifications

• Minimum 8 years of relevant work experience in consumer growth marketing, lifecycle marketing, consumer product marketing, with demonstrated progression in scope and impact. B2C experience required, ideally in digital health, healthcare, wellness, or consumer technology.
• Lifecycle marketing and experimentation: proven track record of building and executing lifecycle campaigns across channels (email, SMS, push, direct mail), including designing rigorous experiments, analyzing results, and using data to drive ongoing optimization. Comfortable working with analytics tools and partnering with data science teams on segmentation, targeting, and measurement.
• Consumer product marketing: experience developing consumer messaging, value propositions, and go-to-market strategies for product launches. Able to translate product capabilities into compelling narratives that resonate with consumers.
• AI-forward: experience leveraging AI tools (e.g., AI-driven content generation, automated analysis, personalization platforms, LLMs) in your marketing work. You don't need to be an engineer, but you should be someone who actively adopts AI to work smarter and faster.
• Cross-functional leadership and communication: demonstrated ability to lead and influence complex, multi-stakeholder initiatives without direct authority across product, engineering, data science, creative, and operations. Able to articulate strategy, results, and recommendations clearly to both technical and non-technical audiences, including senior leadership.
• Proactive and independent: you set your own priorities, anticipate risks, troubleshoot issues, and drive projects forward with minimal oversight. You have a bias toward action and a commitment to continuous improvement.