Senior Lifecycle Marketing Manager

Responsibilities

• Own lifecycle strategy for high-impact customer initiatives, developing sophisticated customer journeys that drive product adoption, engagement, expansion, retention, and long-term customer value.
• Lead lifecycle strategy for new product launches and feature releases, partnering closely with Product, Product Marketing, Customer Success, and Analytics to maximize customer adoption and long-term engagement.
• Develop personalized lifecycle programs that deliver the right message at the right time, primarily through email while thoughtfully leveraging complementary customer touchpoints where appropriate.
• Build a culture of experimentation by developing hypotheses, designing rigorous tests, measuring impact, and translating learnings into scalable improvements across the customer lifecycle.
• Synthesize customer behavior, product usage, and experimentation results to identify gaps, uncover growth opportunities, and influence lifecycle strategy.
• Partner cross-functionally with Product, Product Marketing, Customer Success, Analytics, Engineering, and Growth Marketing to deliver cohesive, customer-centric experiences.
• Champion customer-first thinking, ensuring every lifecycle experience helps customers realize value faster, deepen product adoption, and achieve better outcomes.

Requirements

• 7+ years of experience in lifecycle marketing, with a focus on customer growth, retention, and engagement, ideally within a B2B SaaS or product-led growth environment.
• Demonstrated success driving customer adoption, engagement, retention, and long-term customer value through strategic lifecycle marketing.
• Experience developing lifecycle strategies for new product launches, feature adoption, or other strategic growth initiatives.
• Exceptional strategic thinking and analytical skills, with the ability to identify opportunities, navigate ambiguity, and independently develop lifecycle strategies from concept through execution.
• Expertise with lifecycle marketing platforms (Braze preferred), customer segmentation, personalization, experimentation, and performance analysis.
• Strong ability to interpret customer behavior and product usage data, translating insights into actionable strategies that drive measurable business impact.
• Expertise in crafting personalized, customer-first messaging that aligns with customer needs and encourages meaningful product engagement.
• Proven experience designing and scaling experimentation programs, including hypothesis development, A/B testing, performance measurement, and optimization.
• Exceptional project management skills, with the ability to manage multiple initiatives, prioritize effectively, and meet deadlines.
• Strong collaboration and influence skills, with the ability to partner across Product, Product Marketing, Customer Success, Analytics, Engineering, and Growth Marketing to drive customer and business outcomes.

Nice-to-Haves

• Experience in B2B SaaS or product-led growth environment.
• Expertise with Braze.