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Broccoli AIBroccoli AISan Francisco, CA

Growth Marketing Lead

Owns end-to-end growth including lifecycle marketing, performance channels (paid search/social), SEO/AEO, website optimization, and analytics infrastructure. Requires 6-8+ years in growth/performance marketing with strong analytics and experimentation skills.

160k – 200k
On-site6+ YOEGrowth Marketing

About the role

What you’ll do

  • Own lifecycle marketing end to end — onboarding, activation, expansion, and re-engagement.
  • Run performance marketing across paid search, paid social, and other acquisition channels.
  • Build and scale SEO and AEO programs focused on durable, compounding demand.
  • Own the website as a conversion surface — messaging, experimentation, and funnel optimization.
  • Design and maintain the analytics stack: attribution, dashboards, cohort analysis, and reporting.
  • Define growth KPIs and create tight feedback loops with sales and product.
  • Run fast, disciplined experiments and turn what works into repeatable systems.

What we’re looking for

  • 6–8+ years of experience in growth or performance marketing.
  • Deep strength in analytics — you’re comfortable with attribution, funnels, cohorts, and experimentation.
  • Proven experience running lifecycle, paid, and search programs.
  • Experience building growth infrastructure from scratch.
  • High-execution mindset: you like doing the work, not just planning it.
  • Strong systems thinker who thrives in ambiguity.

Skills

SEOAeoPaid SearchPaid SocialLifecycle MarketingAttributionCohort AnalysisFunnelsExperimentationAnalyticsDashboardsGoogle AnalyticsGrowth Infrastructure

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