Growth Marketing Manager

Pipeline Generation

• Develop and execute integrated marketing programs designed to increase marketing-sourced and marketing-influenced pipeline.
• Partner closely with Sales, RevOps, Product Marketing, and Marketing leadership to optimize performance across the funnel.

Campaign Strategy and Execution

• Build and execute multi-channel campaigns that support demand generation, product launches, webinars, customer engagement, and business growth.
• Channels may include: Email marketing, Social media, Webinars, Events, Website, Content distribution, Customer marketing.

GEO and Organic Growth

• Lead Generative Engine Optimization efforts to improve visibility across AI-powered search experiences.
• Partner with content, product marketing, and web teams to increase discoverability, authority, and organic traffic.

Audience Development

• Grow awareness and engagement among recruiters, talent acquisition leaders, HR teams, and executive buyers.
• Support thought leadership, analyst visibility, influencer engagement, community initiatives, and audience expansion programs.

Reporting and Performance

• Build reporting frameworks and dashboards that provide visibility into campaign performance, pipeline contribution, attribution, conversion rates, and business outcomes.
• Turn insights into action and recommendations that improve results.

Customer Marketing

• Develop campaigns that support retention, expansion, advocacy, and customer engagement.
• Partner with Customer Success and Sales to strengthen relationships and identify growth opportunities.

What Success Looks Like

• Increase marketing-sourced pipeline
• Improve marketing-influenced revenue
• Expand GEO visibility and organic traffic
• Improve campaign conversion rates
• Increase webinar and event performance
• Grow audience engagement and market awareness
• Strengthen customer retention and expansion efforts
• Improve forecasting and marketing performance visibility

What We're Looking For

• 6+ years of experience in growth marketing, demand generation, revenue marketing, or integrated campaign management within B2B SaaS
• Demonstrated success driving pipeline through multi-channel marketing programs
• Strong analytical skills with experience building dashboards, reporting frameworks, and performance analysis
• Experience with marketing automation platforms, CRM systems, and campaign execution tools
• Strong project management skills and the ability to manage multiple initiatives simultaneously
• Excellent written communication skills across email, social, webinar, and campaign content
• Ability to work independently and operate with a high degree of ownership
• Comfortable collaborating across Sales, RevOps, Product Marketing, Customer Success, and Leadership teams

Bonus Points

• Experience marketing to Talent Acquisition, Recruiting, HR, or People leaders
• Familiarity with recruiting technology, talent intelligence, or HR technology
• Experience with GEO, SEO, content strategy, or thought leadership programs
• Experience supporting both net-new acquisition and customer expansion motions