Customer Marketing Manager, SMB

Responsibilities

• Identify high-potential SMB customers and use cases demonstrating practical AI adoption, speed to value, improved work quality, secure rollout, and measurable business value.
• Develop mini-stories, quotes, proof points, stats, builder spotlights, short-form stories, and reusable assets for web, webinars, lifecycle, paid/social, demand generation, the SMB advocate community program, and sales.
• Create repeatable paths for sourcing, approving, tagging, and refreshing customer proof by audience, use case, customer need, and trust theme.
• Stand up and run an SMB advocate community storytelling program that surfaces customer workflows, builder projects, and team use cases from launches, webinars, Academy/customer experience moments, and customer-facing channels.
• Coordinate with Product Marketing, Content, Creative, Comms, Legal, Events, and SMB GTM to ship high-quality customer-facing work.
• Track performance of SMB customer proof by audience, channel, asset format, field usage, campaign contribution, and adoption impact.

Requirements

• 7+ years of experience in customer marketing, lifecycle marketing, content marketing, product marketing, customer advocacy programs, or SMB/B2B marketing.
• Experience marketing to SMB audiences; can translate customer outcomes into practical, credible proof tied to workflow, audience, and buyer needs.
• Strong writer and editor who can package customer proof clearly and quickly.
• Strong campaign execution and cross-functional project management skills.
• Comfortable using data, qualitative insight, and audience strategy to prioritize customer proof.
• Ability to manage high volume without losing quality or follow-through.