Field Marketing Manager

Key Responsibilities

Field Event Strategy & Execution

• Own the end-to-end strategy, planning, and execution of field events across North America — including executive dinners, roundtables, workshops, regional conferences, and roadshows
• Build and manage a regional field marketing calendar in close coordination with sales leadership and demand generation
• Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration
• Manage sponsorships, venue relationships, speakers, and third-party event investments end to end

Pipeline Generation & Accountability

• Drive measurable pipeline and revenue impact from every program — own pipeline targets tied to field marketing in North America
• Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up
• Work hand-in-hand with sales and BDR teams to build targeted invite lists and ensure strong attendance from priority accounts
• Track and report on program ROI, pipeline sourced and influenced, and attendee engagement metrics

Cross-Functional Collaboration

• Serve as the primary field marketing point of contact for North America sales leadership, ensuring programs align with territory plans and revenue goals
• Coordinate with demand generation, content, product marketing, and brand teams to create compelling event collateral, messaging, and follow-up assets
• Bring field insights back to the broader marketing team to inform campaign strategy and messaging

Operational Excellence

• Manage field marketing budgets with a bias toward efficiency and measurable outcomes
• Maintain project plans, timelines, vendor relationships, and logistics with high attention to detail
• Build scalable, repeatable playbooks for field programs that can be replicated across regions and segments

Requirements

• Proven track record of driving pipeline through field programs — thinking in terms of pipeline and revenue, not just attendance
• Highly self-directed and execution-oriented mindset
• Strong project management skills with the ability to juggle multiple programs, regions, and stakeholders simultaneously
• Deep experience working cross-functionally with sales, BDR, and demand generation teams
• Excellent communication skills — equally effective influencing sales leaders and collaborating with marketing peers
• Comfort with the event and marketing tech stack (Salesforce, HubSpot/Marketo, Splash/Eventbrite, 6sense, or similar)

Preferred Qualifications

• 7+ years of field marketing or event marketing experience in B2B SaaS — experience at a late-stage technology startup or hyper-growth public technology company is required
• ABM experience and comfort using intent data to drive targeted event and account strategies
• Experience at a high-growth startup or scale-up where speed and resourcefulness are table stakes
• Experience supporting enterprise and strategic sales segments with high-touch, executive-level programs

Education

• Bachelor’s degree or an equivalent combination of education, training, and/or experience in a field relevant to the role

Additional Details

• Role requires working from San Francisco or New York office at least once a month
• Up to 40% travel for events and customer engagements