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ScrunchScrunchNew York, NY

Product Marketing Manager, Enterprise

Owns enterprise product marketing and sales enablement by creating materials like pitch decks and battlecards, delivering sales training, gathering customer insights, and managing competitive intelligence for B2B SaaS deals. Requires 5-7 years experience in product marketing.

120k – 150k/yr
Hybrid5+ YOEProduct Marketing

About the role

What You'll Do

  • Create and maintain sales enablement materials: pitch decks, competitive battlecards, one-pagers, demo guides, and objection handlers.
  • Deliver regular training sessions to sales team on product positioning, competitive differentiation, and demos.
  • Consume customer facing calls to gather both qualitative and quantitative insights that inform our positioning.
  • Own competitive intelligence: track competitors, maintain battlecards, and provide market insights.
  • Define and refine enterprise positioning, messaging, and use case narratives.
  • Partner with content, design, and product team to own website positioning, product launches, and customer-facing content.

Requirements

  • 5-7 years of product marketing experience in B2B SaaS or enterprise software
  • Ability to translate patterns into AI tasks to stay ahead in an ever-changing environment
  • Proven track record creating sales enablement materials that sales teams actually find useful
  • Experience training and presenting to sales teams
  • Strong understanding of enterprise buyer personas and complex buying processes
  • Experience with competitive intelligence and market analysis
  • Self-starter who can build processes from scratch and work autonomously
  • Comfortable in fast-paced, high-growth environments

Skills

Sales EnablementProduct PositioningCompetitive IntelligencePitch DecksBattlecardsSales TrainingB2B SaaSEnterprise SoftwareMarket AnalysisMessaging

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