Associate Marketing Operations/ Automation Manager

What You'll Do

• Own end-to-end execution of global campaigns, ensuring scalable, repeatable program delivery across email, paid search, webinars, events, and ABM.
• Execute the end-to-end email development pipeline (build, QA, deploy, localize) for all campaigns through the Marketing Automation Platform.
• Build and maintain campaign infrastructure, including workflows, templates, and processes that enable scale and consistency.
• Coordinate email localization efforts with EMEA reviewers and translation partners.
• Drive data-driven iteration of the email program by tracking engagement, deliverability, and pipeline contribution.
• Drive continuous campaign optimization through A/B testing, performance analysis, and insights that improve engagement, conversion, and ROI.
• Pilot AI-aware patterns and automation (e.g., prompt-driven drafting) within the email workflow, and partner with GTM Engineering to replace manual steps (e.g., list-upload automation). Help migrate our tech stack to an ai-native, future-proofed stack.
• Communicate complex deliverability and list-quality issues clearly to non-analytical stakeholders.
• Manage compliance and database hygiene tasks including GDPR, opt-in management, unsubscribes, invalid/suspended records.

What You Have

• BA/BS degree or equivalent practical experience.
• 3+ years of marketing automation, email marketing, or marketing operations experience (Marketo marketing automation platform preferred).
• Hands-on execution depth in a major marketing automation platform, including segmentation, smart campaigns, dynamic content, and deliverability mechanics.
• Curiosity about automation and AI tooling, with an eagerness to upskill into Clay, n8n, and LLM-assisted workflows.
• Experience supporting Product Marketing, Product, and event teams on tight cycles.
• Pragmatism around localization, regional differences, and the operational reality of multi-language sends.
• Strong analytical ability, an evidence-driven approach to measuring/improving the email channel, and a willingness to ask new questions.
• Outstanding critical thinking and problem-solving skills, excellent cross-functional coordination, and a passion for the email channel.
• Familiarity with GDPR and email compliance requirements preferred.

How Success Looks

• Email send velocity and on-time delivery
• Deliverability metrics (bounce rate, complaint rate, inbox placement)
• CSAT with customer comms
• Engagement metrics on owned email programs
• Project cycle time from intake to send