Staff Product Manager, Growth
Staff Product Manager owning growth of new client acquisition and first bookings across awareness, consideration, conversion, referrals, and marketing technology. The role leads 0-to-1 bets, funnel experimentation, executive alignment, and cross-functional collaboration across Marketing, Client, Provider, and Payer teams.
About the job
Responsibilities
- Own new client intake and first-booking growth across the platform.
- Launch 0-to-1 initiatives and new channels, partnerships, and integrations, including wearables, direct-to-consumer lab testing, and health and technology platforms.
- Lead SEO, answer engine optimization (AEO), and social strategies to increase awareness and consideration.
- Improve website and app conversion by reducing friction and building confidence throughout the booking journey.
- Develop referral experiences that encourage clients to introduce Grow to friends and loved ones.
- Build marketing technology foundations supporting scalable testing and optimization of landing pages, emails, and campaigns.
- Define product strategy, align executive stakeholders, drive execution, and raise the bar across the product organization.
- Optimize the end-to-end funnel through rigorous experimentation.
- Partner closely with Marketing, Client teams, Providers, and Payers.
Benefits
- Comprehensive medical, dental, vision, life, and disability coverage.
- Therapy through the Grow platform at no cost for US employees.
- Retirement savings programs and equity opportunities.
- Flexible time off, paid holidays, and company-wide winter break.
- Up to 18 weeks of paid parental leave and a new-child stipend.
- Weekly flexible time for self-care.
- Wellness and professional development stipend.
- Pre-tax commuter benefits, home-office support, and meal benefits.
- Additional wellbeing benefits, virtual care, pet insurance discounts, and global travel assistance.
Skills
Product Strategy, Growth Strategy, SEO, Answer Engine Optimization, Social Media, Marketing Technology, Funnel Optimization, A/B Testing, Experimentation, Partnerships, Integrations, Landing Pages, Email Marketing, Mobile Apps
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