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MixpanelMixpanelSan Francisco, CA

Startup Program Manager

Own day-to-day execution of Mixpanel’s startup program by developing accelerator and incubator partnerships, engaging founders, running acquisition campaigns, and connecting program activity to commercial outcomes. The role requires startup ecosystem knowledge, relationship management, cross-functional collaboration, and data-driven program execution.

130k – 176k/yr
HybridPartnerships

About the role

Responsibilities

Ecosystem Partnerships

  • Own and grow relationships with accelerators, incubators, and startup partners.
  • Plan and execute partner activations, including Demo Days and portfolio programs.
  • Maintain a prioritized view of partner relationships and priority markets.

Founder Engagement & Program Delivery

  • Drive Mixpanel adoption within each cohort, adapting outreach and follow-up based on performance.
  • Design and deliver valuable founder-facing programming.
  • Represent the program at demo days, founder events, and tech weeks.
  • Synthesize founder feedback and share insights that shape program direction.

Pipeline & Go-to-Market

  • Build and run outbound acquisition campaigns through email, social, and partner channels.
  • Enroll startups into the program and identify participants ready for commercial nurture.
  • Coordinate handoffs with Sales.
  • Maintain reporting that connects program activity to outcomes.
  • Test new outreach formats and turn successful approaches into repeatable practices.

Requirements

  • Experience in marketing, community, growth, partnerships, or business development, ideally within the startup ecosystem.
  • Working knowledge of accelerators, venture capital firms, and founder communities.
  • Experience building and managing partner relationships from outreach through sustained follow-through.
  • Clear, confident written and verbal communication across audiences and time zones.
  • Ability to collaborate independently across Marketing, Sales, and Product.
  • Active use of AI tools beyond a chat interface to improve day-to-day work.
  • Strong organizational and prioritization skills.
  • Ability to form and defend points of view using dashboard data.
  • Curiosity about the startup landscape and Mixpanel’s product.

Nice-to-Haves

  • Familiarity with Mixpanel or similar analytics tools.
  • Former founder experience.
  • Experience in early-stage venture, accelerator programs, or VC platform/ecosystem roles.
  • Experience with CRM or marketing automation tools.
  • Fluency in additional languages, particularly for high-priority markets.

Compensation & Benefits

  • Total target cash compensation: $130,000–$176,000 USD, including base and variable compensation.
  • Eligible for equity consideration.
  • Medical, vision, and dental insurance.
  • Mental wellness benefit.
  • Generous vacation policy and additional company holidays.
  • Enhanced parental leave.
  • Volunteer time off.
  • U.S. benefits including pre-tax benefits, 401(k), wellness benefit, and holiday break.

Skills

AI ToolsCRMMarketing AutomationSalesforceHubSpotdashboard analyticsEmail MarketingSocial Media Marketingpartner marketingProgram Management

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