Product Marketing Lead, Technical

Responsibilities

• Own end-to-end product launches, from positioning and messaging through enablement and go-to-market execution.
• Support sales with collateral, battle cards, competitive intelligence, and enablement materials.
• Develop and maintain customer stories and case studies demonstrating real-world impact across key verticals.
• Lead content strategy, including SEO, AEO, and thought leadership, to position LiveKit as the default platform for voice AI.
• Partner with design and web teams to translate messaging into landing pages, emails, and campaign assets.
• Support both product-led growth (PLG) and sales-led motions, bridging self-serve users to sales-assisted expansion.
• Develop enterprise buyer insights to inform positioning, segmentation, and campaign strategy.
• Collaborate with product, sales, design, and developer relations to ensure consistent messaging.
• Build and scale product marketing infrastructure, including messaging frameworks, launch systems, and repeatable go-to-market processes.

Requirements

• 8+ years of product marketing experience, ideally in developer tools, infrastructure, or AI/ML.
• Experience with both PLG and sales-led go-to-market motions.
• End-to-end product launch ownership with measurable impact on pipeline, adoption, win rate, or similar metrics.
• Strong writing and storytelling skills, with the ability to translate technical concepts for developer and enterprise audiences.
• Ability to operate as a player-coach by setting strategy and executing content and messaging work.
• Strong perspective on product marketing in the AI era and the evolution of the function.

Nice to Have

• Experience with partner-led or ecosystem go-to-market.

Compensation and Benefits

• Competitive salary and equity package.
• Health, dental, and vision benefits.
• Flexible vacation policy.