B2B Marketing Manager - Genspark for Business (US)

Key Responsibilities

Strategy & Demand Generation

• Develop and execute comprehensive B2B marketing strategies to maximize top-of-funnel acquisition for both Team Plan (self-serve) and Enterprise Plan
• Drive demand generation initiatives across product marketing, account-based marketing (ABM), performance marketing, and multi-channel campaigns
• Design and implement A/B testing frameworks to continuously optimize conversion rates and campaign performance
• Own and optimize the self-serve customer acquisition funnel, from awareness to sign-up

Product Marketing & Messaging

• Craft differentiated messaging and positioning for distinct segments: SMB, mid-market, and enterprise customers
• Translate complex AI product features into clear, compelling value propositions for business audiences
• Develop go-to-market strategies for new product releases in close collaboration with product and engineering teams
• Create marketing collateral, case studies, sales enablement materials, and thought leadership content

Account-Based Marketing

• Design and execute targeted ABM campaigns for mid-market and enterprise accounts
• Develop personalized content and outreach strategies for high-value prospect segments
• Collaborate with sales to align marketing efforts with pipeline goals and revenue targets

Cross-Functional Collaboration

• Partner closely with the go-to-market team (sales, customer success, support) to align on messaging, lead quality, and conversion optimization
• Coordinate with the consumer marketing team to ensure brand consistency across individual and business offerings
• Work alongside the Head of Growth and growth team to maximize top-of-funnel efficiency and optimize the entire customer journey
• Engage with product and engineering teams to stay ahead of product roadmap and translate innovations into marketing opportunities

Channel Management

• Execute integrated marketing campaigns across digital channels (paid search, paid social, content marketing, SEO, email, webinars, events)
• Manage both online and offline marketing initiatives to drive brand awareness and lead generation
• Optimize marketing mix and budget allocation based on performance data and ROI

Success Metrics

• Top-of-funnel volume: Number of qualified leads generated for Team Plan and Enterprise Plan
• Self-serve conversion rates: Sign-ups, trial-to-paid conversion, and revenue growth for Team Plan
• Enterprise pipeline contribution: Marketing-sourced opportunities and influence on enterprise deals
• Marketing-qualified lead (MQL) volume and quality: Lead-to-opportunity conversion rates
• Brand awareness metrics: Website traffic, engagement, and market perception
• Campaign performance: ROI, CAC, and channel efficiency

Required Qualifications

Experience

• 5-8+ years of B2B marketing experience at high-growth SaaS/technology companies, ideally in the early stages (Series A through growth stage)
• Proven track record at successful product-led growth companies such as Zoom, Slack, Dropbox, Box, Notion, Figma, or similar during their formative years
• Demonstrated success driving both self-serve and enterprise marketing strategies with measurable business impact
• Experience managing the full marketing funnel from awareness to demand generation with clear, quantifiable results
• Deep understanding of product marketing, ABM, performance marketing, and demand generation best practices

Skills & Capabilities

• Strategic thinker with hands-on execution ability: Comfortable building strategies from scratch and rolling up your sleeves to execute
• Strong analytical skills with expertise in A/B testing, marketing analytics, and data-driven decision-making
• Ability to understand and communicate complex, technical AI/ML products to diverse business audiences
• Excellent copywriting and messaging skills with experience crafting compelling narratives for B2B buyers
• Proficiency with modern marketing tools and platforms (CRM, marketing automation, analytics, ABM platforms)
• Experience with multi-channel campaign management across digital and traditional channels