Regional Marketing Specialist, Strategic Accounts

Duties and Responsibilities

• Support the planning, execution, and performance reporting of all regional marketing programs
• Assist with campaign and program budget tracking to support pipeline impact and ROI across the assigned region
• Partner with sales teams to identify priorities and deploy programs aligned to pipeline and revenue targets
• Ensure campaign-generated leads are accurately captured, routed, and delivered to Sales in a timely manner
• Coordinate with sales and sales development representative (SDR) teams on pre-campaign readiness and post-campaign follow-up to drive conversion
• Research, evaluate, and launch events, sponsorships, and in-person marketing initiatives aligned to regional and corporate goals
• Communicate program plans, timelines, and results to cross-functional stakeholders and leadership
• Oversee the regional fulfillment process, including promotional inventory and vendor management
• Identify and share best practices across regions to improve execution and performance
• Collaborate with Channel and ISV partners to execute and support local partner marketing programs

Qualifications

• 2+ years of marketing experience
• Bachelor’s Degree; Marketing preferred
• Experience with marketing automation & CRM platforms a plus (preferably with Marketo and Salesforce)
• Experience in creating, planning and executing integrated, ROI-driven marketing and lead generation programs, ABM experience a plus
• Strong analytical abilities. You love working with data, analyzing outcomes, and scoping out key insights to establish continuous optimization
• Ability to thrive in a dynamic, fast-paced, environment where you may have to wear multiple hats
• Exceptional communication skills, both written and verbal
• Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
• Ability to work independently with occasional support
• Organization and time management skills, rigor, attention to details
• Ability to travel within region for meetings and events
• Team player/collaborative/great attitude