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WizWizUnited States

Senior Growth Marketing Manager, EMEA

Owns pipeline generation via digital channels like Paid Search and Social for EMEA expansion. Requires 7+ years in growth marketing, deep platform expertise, and international campaign experience.

150k – 207k/yr
Remote7+ YOEGrowth Marketing

About the role

What You'll Do

  • Partner with channel experts to execute strategy and drive investment across digital channels (Paid Search, Paid Social) across international markets (focus on EMEA)
  • Own and support international digital marketing budget allocation and report on performance and pipeline targets
  • Adapt to local language, content themes, messaging, and creative to support pipeline creation in target markets
  • Grow a database of decision-makers in top accounts to ensure marketing aircover to high-value prospects
  • Map and prioritize TAM using first and third party sources, own target list creation in partnership with local BDR and Sales partners
  • Analyze lead conversion and ROI and maximize top converting lead sources to support BDR and Sales efforts
  • Help grow international strategy across established and emerging markets with local platforms and partners
  • Provide visibility to sales leadership and sales ecosystem in region (quarterly business reviews, digital roadmap, regional updates)
  • Design and execute local campaigns: full lifecycle ownership from ideation through implementation and support
  • Collaborate closely with field marketing and sales leaders across regions to ensure alignment

What You'll Bring

  • 7+ years of experience in Digital Marketing, Growth Marketing, or Demand Generation role
  • Deep understanding of digital marketing platforms (Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads) and tactics
  • Experience running advertising campaigns to international geos, and familiarity with nuances in targeting, channel and content strategy
  • Experience partnering with Business Development and Sales and owning a pipeline target
  • Experience partnering with creative and localization teams to support international campaigns
  • Data-driven and detail-oriented mindset to maximize ROAS
  • Experience managing digital marketing budgets and scaling to $1MPQ+ in ad spend
  • Bias towards aggressive experimentation and innovation
  • Self-starter who thrives in a fast-paced, high-growth start-up environment
  • Bonus: fluency in one or more non-English languages

Skills

Google AdsBing AdsLinkedin AdsFacebook AdsPaid SearchPaid SocialDemand GenerationDigital MarketingRoas OptimizationInternational Campaign Management

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