Director, Growth Marketing

Responsibilities

• Develop and execute growth marketing strategies for all products aligned with business objectives, leveraging data-driven insights and market trends to optimize performance across all channels.
• Own the marketing pipeline, overseeing lead generation, qualification, and conversion processes to drive revenue growth and achieve sales targets across new logo, cross-sell, self-serve, and sales-assisted motions.
• Oversee Growth Marketing owned customer journey touchpoints - including email, digital, paid media and events - bringing together cohesive experiences and nurture programs to move prospects through the funnel.
• Act as a key liaison between leadership groups, collaborating closely with cross-functional teams including Revenue, Revenue and Marketing Operations, Product, and Finance to ensure alignment of Growth Marketing strategies with overall business goals, objectives, and critical initiatives.
• Lead the integration of AI and automation into the growth marketing function – enabling teams to scale experimentation, optimize performance, and improve forecasting accuracy.
• Continuously monitor, analyze, and optimize campaign performance across all Growth Marketing channels, leveraging data-driven insights to drive improvements in conversion rates, customer engagement, retention, and ROI.
• Provide leadership, guidance, and mentorship to the Growth Marketing team, fostering a culture of collaboration, innovation, and accountability.
• Develop and manage the marketing budget with senior leadership, allocating resources effectively to maximize ROI and drive scalable growth.
• Provide regular updates and reports to stakeholders and leadership on key performance metrics, growth initiatives, and market trends.
• Lead quarterly and annual planning for the Growth Marketing teams, setting quarterly and monthly pipeline targets for each product in partnership with Revenue team leadership.

Requirements

• Proven leadership skills with experience managing and developing high-performing teams.
• Excellent analytical skills with the ability to translate data into actionable insights and strategies.
• Results-driven with the ability to thrive in a dynamic and rapidly changing environment.
• Strong communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 7+ years of B2B growth experience at a SaaS or technology company.
• A proven track record of building and leading demand generation and customer marketing programs that consistently meet or exceed pipeline targets.
• Demonstrated ability to lead a team focused on revenue growth and customer acquisition in a fast-paced, high-growth environment.
• Strong understanding of paid media strategy and performance across search and social channels, with experience overseeing execution through direct reports.
• Deep experience across the full demand marketing mix - paid media, email, SEO, website, and emerging channels like AEO - with the ability to connect channel performance to pipeline and revenue outcomes.
• Experience with marketing automation platforms, CRM systems, and analytics tools.
• Experience in pipeline management and revenue attribution modeling.
• Demonstrated AI literacy with experience leading AI-driven transformation across the marketing organization to drive efficiency, targeting precision, and ROI.

Nice-to-Haves

• Experience leading AI and automation integration into marketing functions.