Field Enablement, Principal

Responsibilities

• Act as a strategic enablement business partner for Sales, Services Delivery, and Sales Engineering leadership, diagnosing skill gaps tied to business outcomes, prescribing targeted interventions, and measuring capability change
• Own programs end-to-end: ideation, content creation, delivery, measurement, and iteration including program management and stakeholder communications
• Translate technical product releases, industry use cases, and company focus areas into consumable materials for technical and non-technical field audiences
• Diagnose field needs through data signals (Gong, Salesforce, leadership conversations, PM roadmap), classify and prioritize gaps with evidence
• Design activation experiences using appropriate modalities (hands-on/self-serve labs, AI-powered learning, peer learning, coaching, live workshops) and measure behavior change
• Build technical content directly including product demos, architecture walkthroughs, and competitive technical positioning
• Deliver sales skills training grounded in value selling, MEDDPICC, and discovery excellence frameworks
• Curate and quality-gate all enablement content, validate AI-generated outputs, maintain source of truth, and feed quality signals back to Product Marketing
• Serve as consulting partner to local and regional field leaders, delivering localized programming where global programs fall short
• Scale successful programs, capture local wins, package and propagate them to the broader field organization
• Collaborate with Onboarding to refine the everboarding program based on field signals and new hire readiness data

Requirements

• 10+ years of related experience with focus on enterprise software, field enablement, technical product marketing, solution engineering, or combination
• Deep technical expertise: hands-on proficiency in SQL, Python, and data platforms (OLAP/OLTP, data engineering, data science workflows)
• Understanding of complex sales cycles; ability to navigate multi-stakeholder deals, proof of concepts, and implementation work
• Skilled in learning design and measurement (Kirkpatrick framework), enablement tooling (LMS, CMS, Gong, Salesforce), gamification, and multi-stakeholder program management
• Fluency in selling and process methodologies (value selling, MEDDPICC, etc.) and ability to design training that changes how reps sell
• Strong consultative skills to conduct discovery with field leaders, diagnose root causes, create targeted solutions, and facilitate workshops
• Ability to build technical content from scratch: demo environments, hands-on labs, architecture diagrams, competitive battle cards
• Exceptional communication and presentation skills; ability to influence without authority across Product, Marketing, Sales, and Engineering
• Experience working in fast-changing environments requiring strategic thinking, resourcefulness, agility, and results-oriented decision-making
• Bachelor's degree required

Nice-to-Haves

• Snowflake experience strongly preferred
• SnowPro Core or SnowPro Advanced certification is a plus