What You'll Do
- Design, build, and optimize multi-channel outbound sequences using Clay-based enrichment workflows and n8n automation pipelines, connecting firmographic signals, technographic data, and intent sources to personalized outreach at scale.
- Build and maintain prospect lists and enriched account profiles that give BDRs and AEs the context they need for relevant first conversations.
- Own the signal-based selling infrastructure that detects buying triggers (technographic changes, competitive displacement events, expansion indicators) and routes the right signal to the right rep at the right time.
- Build and manage automated nudge sequences for stalled transactional deals, detecting inertia from CRM stage duration and engagement data, and triggering follow-ups without requiring AE manual tracking.
- Own CRM health: automated deduplication routines, data validation at point of entry, integration monitoring between the CRM and connected tools, and periodic audits that catch data decay before it degrades pipeline reporting.
- Build upsell signal detection and churn risk systems for the CS team: flagging expansion triggers, declining usage, champion departure, and billing anomalies, then connecting those signals to automated outreach workflows.
- Evaluate, integrate, and manage the AI-powered GTM tooling stack, separating what actually compounds our advantage from what generates noise.
Outcomes you will drive
- Grow outbound pipeline: qualified opportunities and meetings booked through your automated sequences, enrichment workflows, and signal-based targeting, measured in dollars.
- Improve win rate: deals touched by your systems close at a higher rate, driven by nudge sequences that prevent stalling, Economic Buyer outbound campaigns, and enriched account context that sharpens every first call.
- Raise CRM data quality: contact accuracy, completeness, duplicate rate, and data freshness tracked on a composite health score and reviewed quarterly.
- Build expansion pipeline: upsell and cross-sell opportunities sourced from the signals you detect and the automated outreach workflows you connect them to.
- Reduce customer churn: early warning systems for declining usage, billing anomalies, and champion departure that trigger re-engagement before a customer has already decided to leave.
What We're Looking For
- 3+ years in growth marketing, revenue operations, or a similar technical GTM role in a B2B environment.
- Hands-on experience building in Clay, n8n, Zapier, Make, or AirOps at a meaningful level of complexity: multi-step workflows, conditional logic, API integrations.
- Fluent in data enrichment tooling: Exa, Firecrawl, MarketBetter, or comparable at scale.
- Comfort working directly with APIs, webhooks, and data integrations; ability to read and write scripts (Python, JavaScript, or SQL) is a strong plus.
- Experience with CRM administration (HubSpot or Salesforce) and a real understanding of how data quality drives pipeline accuracy and outbound effectiveness.
- Fluency with AI tools and a track record of applying them to actual GTM workflows, not just experimenting with them.
- Cross-functional experience working with BDR, AE, and CS stakeholders to understand what reps actually need from their systems.
Role Compensation
$115,000 - $136,000 base + $12,000 - $16,000 in annual target incentives.