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UpsideUpsideAustin, TX

Director, Consumer Product Management

Lead the end-to-end consumer growth system for Upside's hypergrowth app, owning conversion, retention, cross-sell, multi-category adoption, and habit formation. Manage a team of PMs, drive high-polish product decisions, and set strategy grounded in data and marketplace economics. Requires 10+ years PM experience and leadership of 5-10 PMs.

233k – 278k/yr
Hybrid10+ YOEProduct Management

About the role

What you'll do

  • Own the consumer growth system — conversion, retention, cross-sell, and user-to-user growth over paid media
  • Set and evolve consumer growth strategy, grounded in data, consumer insight, and rigorous prioritization
  • Own the product decisions that drive quality, polish, reliability, and trust across the app
  • Drive multi-category adoption — turning single-category users into engaged users across gas, grocery, and restaurant
  • Build habit formation and frequency into the core product; balance supply/demand and unit economics
  • Lead and grow a team of consumer PMs; scale the team with an AI-centric approach
  • Partner with Design, Data, and Marketing to turn consumer insight into measurable product bets

Competencies you'll need

  • Track record owning consumer app growth through a hypergrowth curve, including the full growth system (conversion, retention, cross-sell, organic growth)
  • Strong product judgment — high-quality, high-polish consumer experiences and disciplined prioritization
  • Deep consumer app expertise; secondary marketplace expertise (supply/demand, unit economics)
  • Experience building habit-forming products and driving adoption across multiple use cases or product lines
  • AI-centric approach to scaling product management
  • Experience leading a team of PMs (5-10) and growing PM talent
  • 10+ years PM experience; curious, hungry to grow, bias for progress over perfection

Nice to have's

  • Fintech, marketplace, or transaction-driven product background
  • Experience designing for trust and credibility as a conversion lever
  • Exposure to payments or financial-experience product work

Compensation

The U.S. base salary range for this full-time position varies by work location:

  • Tier 1: NYC $256,000 - $278,000
  • Tier 2: Austin, Chicago, Washington, DC $233,000 - $253,000

In addition to base salary, this position is also eligible for equity and benefits.

Skills

Product Managementconsumer growthconversion optimizationuser retentioncross-sellmarketplace economicsUnit Economicshabit formationAI ToolsData Analysisconsumer insightsprioritizationTeam Leadership
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