Lead the end-to-end consumer growth system for Upside's hypergrowth app, owning conversion, retention, cross-sell, multi-category adoption, and habit formation. Manage a team of PMs, drive high-polish product decisions, and set strategy grounded in data and marketplace economics. Requires 10+ years PM experience and leadership of 5-10 PMs.
233k – 278k/yr
Hybrid10+ YOEProduct Management
About the role
What you'll do
Own the consumer growth system — conversion, retention, cross-sell, and user-to-user growth over paid media
Set and evolve consumer growth strategy, grounded in data, consumer insight, and rigorous prioritization
Own the product decisions that drive quality, polish, reliability, and trust across the app
Drive multi-category adoption — turning single-category users into engaged users across gas, grocery, and restaurant
Build habit formation and frequency into the core product; balance supply/demand and unit economics
Lead and grow a team of consumer PMs; scale the team with an AI-centric approach
Partner with Design, Data, and Marketing to turn consumer insight into measurable product bets
Competencies you'll need
Track record owning consumer app growth through a hypergrowth curve, including the full growth system (conversion, retention, cross-sell, organic growth)
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