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TulipTulipSomerville, MA

BDR Lead

Lead a distributed team of BDRs to generate and scale pipeline as a revenue commitment. Build playbooks, AI tooling, compensation plans, and career paths while partnering cross-functionally with Sales, Marketing, and Operations. Requires 5+ years sales experience including 2+ years managing BDR/SDR teams.

Salary not listed
Hybrid5+ YOESales Development

About the role

Skills and Requirements

  • 5+ years in sales/business development, including 2+ years managing or leading a BDR/SDR team
  • Proven track record building and scaling inbound and outbound pipeline-generation motions and hitting team opportunity and pipeline targets
  • Strong people leader who can coach, develop, and performance-manage a distributed team and build clear, motivating career paths
  • AI-forward operator who uses AI to scale prospecting, qualification, and reporting — and pushes the team to build it into their daily motion
  • Fluency with the modern BDR stack — Salesforce, sales engagement and AI prospecting tools, and pipeline reporting and analytics
  • Skilled cross-functional operator who can align Sales, Revenue Marketing, and GTM Operations around a shared account model
  • Bachelor's degree or equivalent working experience

Nice to Have

  • Experience with account-based (ABx/ABM) motions or pod-based selling structures
  • Familiarity with manufacturing or industrial software (MES, ERP) or other complex enterprise sales

Key Responsibilities

  • Own the BDR methodology, playbooks, and qualification standards — designed and measured centrally, and tuned for each sales pod's territory reality
  • Manage day-to-day operations, performance, and career development for a distributed team of BDRs embedded across US and EMEA sales pods
  • Co-develop with Commercial leadership the BDR compensation plan, quota-setting, ramp model, and accelerators, keeping the team's incentives aligned with their pods' targets
  • Build and maintain the central BDR tooling and AI stack, reporting, and pipeline benchmarks — deploying AI agents and buying signals for prospecting, qualification, and reporting so every BDR runs a consistent, measurable, AI-accelerated motion
  • Partner with Frontline Sales Managers on account allocation, AE briefing, and pod operating rhythm while owning the BDR development track end to end
  • Run the BDR career framework (BDR → Sr. BDR → AE, plus cross-functional paths) as a talent pipeline for the commercial org, in partnership with Sales leadership
  • Partner with Revenue Marketing on lead-follow-up SLAs, ABx alignment, and campaign coordination

Skills

Salesforcesales engagement toolsai prospecting toolspipeline reportingAnalyticsABMmesERP
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