Field Marketing Manager, Startups

Key Responsibilities

• Create top-notch experiences to delight customers and prospects with a guest-first approach to field events and experiences that bring the brand and product to life
• Own end-to-end planning, execution, vendors, budgets, and timelines for all event and field programs, including executive dinners, roundtables, workshops, trade-shows, and co-sponsored partner activations
• Drive measurable pipeline and revenue impact from every program
• Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up
• Work hand-in-hand with sales teams to build targeted invite lists and ensure strong attendance from priority accounts
• Track and report on program ROI to make recommendations on how to invest in field events to drive incremental business impact

Requirements

• 5+ years of field marketing or event marketing experience in B2B SaaS
• Strong passion for field and experiential marketing with understanding of various event types (executive events, tradeshows, networking events)
• Strong cross-functional collaborator who can work effectively with Sales, Partnerships, Creative, Communications, and executive stakeholders
• Experience working cross-functionally with sales leadership, sales representatives, customer success, creative, content, and product marketing
• Proficient in CRM and marketing automation software, specifically Salesforce

Nice to Haves

• Experience at a startup or hyper-growth company, especially within the Bay Area
• Experience in startup marketing (B2B startup / founder-led GTM)
• Experience delivering both in-person field events and larger scale user conferences
• Familiarity with the AI/ML landscape and how developer and enterprise teams are adopting AI solutions