Field Marketing Manager, Startups
Own end-to-end field and event marketing programs for a Series C AI infrastructure startup, creating founder-focused experiences and driving pipeline for the AMER sales team.
About the job
Key Responsibilities
- Create top-notch experiences to delight customers and prospects with a guest-first approach to field events and experiences that bring the brand and product to life
- Own end-to-end planning, execution, vendors, budgets, and timelines for all event and field programs, including executive dinners, roundtables, workshops, trade-shows, and co-sponsored partner activations
- Drive measurable pipeline and revenue impact from every program
- Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up
- Work hand-in-hand with sales teams to build targeted invite lists and ensure strong attendance from priority accounts
- Track and report on program ROI to make recommendations on how to invest in field events to drive incremental business impact
Requirements
- 5+ years of field marketing or event marketing experience in B2B SaaS
- Strong passion for field and experiential marketing with understanding of various event types (executive events, tradeshows, networking events)
- Strong cross-functional collaborator who can work effectively with Sales, Partnerships, Creative, Communications, and executive stakeholders
- Experience working cross-functionally with sales leadership, sales representatives, customer success, creative, content, and product marketing
- Proficient in CRM and marketing automation software, specifically Salesforce
Nice to Haves
- Experience at a startup or hyper-growth company, especially within the Bay Area
- Experience in startup marketing (B2B startup / founder-led GTM)
- Experience delivering both in-person field events and larger scale user conferences
- Familiarity with the AI/ML landscape and how developer and enterprise teams are adopting AI solutions
Skills
Field Marketing, Event Marketing, B2B SaaS, Salesforce, CRM, Marketing Automation, Cross-Functional Collaboration, Pipeline Generation, Roi Tracking, Experiential Marketing
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