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Flux AutoFlux AutoSan Francisco, CA

Product Marketing Manager

Owns product positioning, messaging, and end-to-end launches for hardware design platform targeting technical users. Leads GTM alignment, builds reusable systems, and partners with product/design teams. Requires proven PMM experience in technical SaaS/PLG with exceptional writing skills.

Salary not listed
HybridProduct Marketing

About the role

What you will do

  • Own positioning and messaging: value props, proof points, competitive framing, and copy standards
  • Lead product launches end-to-end: briefs, narratives, assets, timelines, and channel coordination
  • Align GTM channels around one story: paid, SEO, lifecycle, social, community, and sales surfaces
  • Define segmentation and packaging messaging as Flux evolves (example: Starter vs Pro)
  • Build reusable systems: messaging libraries, launch playbooks, FAQs, objection handling, and copy blocks
  • Partner with product and design to improve key conversion surfaces where narrative meets experience

What we are looking for

  • Proven PMM experience for technical users (PLG, devtools, technical SaaS, or similar)
  • Exceptional writing, editing, and narrative skill with strong taste
  • Track record of running launches and coordinating across multiple teams
  • Ability to align channel owners without owning their execution
  • Comfort operating in ambiguity and building systems from scratch

Nice to haves

  • Experience marketing to hardware engineers or adjacent technical communities
  • Experience with segmentation and tier narratives (Starter vs Pro, packaging, upgrades)
  • Background in fast-shipping product orgs with frequent launches
  • Experience partnering closely with lifecycle marketing and onboarding systems

Skills

Product MarketingPositioning & MessagingProduct LaunchesGtm AlignmentSegmentationPackaging MessagingLaunch PlaybooksProduct-Led GrowthDevtoolsTechnical SaasLifecycle MarketingSEOCopywritingNarrative Development
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