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WebflowWebflowUnited States

Senior Marketing Manager, Growth

Senior Marketing Manager responsible for owning web optimization, A/B testing, AEO execution, and continuous development of webflow.com as a living pipeline engine. Requires systems thinking, technical fluency in marketing tools, hands-on building in-platform, and expertise in experimentation, analytics, and AI-driven growth.

132k – 180k/yr
Remote5+ YOEGrowth Marketing

About the role

Responsibilities

  • Own web optimization and A/B testing in partnership with the demand-gen team. Run a structured, high-velocity experimentation program on webflow.com using Webflow Optimize (hypothesis to live test to statistically valid result). Set the test roadmap, defend statistical rigor, and turn win rate and conversion lift into reported KPIs.
  • Own the web-side execution of Answer Engine Optimization (AEO) in partnership with the AEO lead. Manage site performance improvements, accessibility, site architecture best practices to win citations on webflow.com.
  • Run webflow.com as a "living" website with continuous development — page and component build, design QA, performance, and iteration velocity — demonstrating Webflow on Webflow.
  • Turn webflow.com into an account-level pipeline engine through on-brand experimentation, personalization, and conversion architecture that converts ICP-matched traffic into qualified pipeline. Partner with Demand Gen on ABM target accounts, named-account journeys, and campaign-specific landing experiences.
  • Design, build, and ship landing pages and site experiences end-to-end in-platform with high agency and technical hands-on build.
  • Own the web measurement layer: instrument event tracking, funnel analytics, and attribution for site-sourced pipeline.
  • Support campaign orchestration across the web as a channel. Wire site behavior signals into cross-channel plays and execute the web slice of orchestrated account motions.
  • Drive Sales opportunities by instrumenting the signal-to-pipeline feedback loop.
  • Partner cross-functionally with Demand Gen, Partner Marketing, PMM, and Revenue org.
  • Own and optimize a high-traffic B2B SaaS marketing website as a product, driving continuous improvements across UX, performance, conversion, and experimentation.
  • Define and lead a mature experimentation program with testing strategy, infrastructure, and best practices.
  • Implement technical SEO and AEO best practices including structured data, crawlability, site architecture, and content optimizations.
  • Leverage marketing analytics for instrumentation, funnel analytics, attribution, and measurement frameworks.
  • Apply AI to production growth workflows, deploying AI agents and automation for content, routing, personalization, and optimization.

Requirements

  • BA/BS degree or equivalent experience.
  • Think in systems, not campaigns; focus on signal layers and feedback loops.
  • Bias toward shipping and iterating with a hypothesis-first approach to experimentation.
  • Technically fluent: read Marketo triggers, sanity-check schema markup, QA Webflow pages, interpret Tableau models; partner with GTM Engineering as a peer.
  • Distinguish signal from noise in intent data and build campaigns accordingly.
  • Name problems sharply, TL;DR-first, and hold opinions under executive pressure.
  • Proactive embrace of AI and emerging technologies.

Nice-to-Haves

  • Public thought-leadership presence (LinkedIn, podcasts, industry talks) on modern growth infrastructure.

Skills

A/B TestingExperimentationaeotechnical seoweb analyticsAttributionpersonalizationwebflowschema markupAI AgentsMarketing Automationfunnel analyticsconversion optimizationsite architecture

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