Responsibilities
- Collaborate with cross-functional stakeholders and leadership to set goals, develop event strategies, execute plans, and evaluate performance.
- Build and manage end-to-end event campaign programs including scopes of work, resource plans, budgets, contracts, and timelines.
- Leverage understanding of Gusto's market positioning and target audiences to inform event decisions on format, venue, messaging, and targeting.
- Design and produce events ranging from large-scale owned events (500+ attendees) to trade show activations, field events, and intimate customer experiences.
- Build relationships with external partners including organizers, agencies, and vendors; negotiate terms and ensure delivery.
- Assemble internal and external resources, fostering collaboration with creative teams, agencies, and production partners.
- Maintain event budgets, evaluate results, deliver wrap-up reports, and make recommendations to senior leadership.
- Advocate for event marketing craft, championing breakthrough experience design, emerging event technology, and innovative production approaches.
- Leverage AI tools for audience analysis, content personalization, post-event reporting, and campaign optimization.
Requirements
- 7–10 years of experience in event marketing and production, with proven track record producing trade shows, activations, conferences, owned events for 500+ attendees, and white-glove experiences.
- Passion for event marketing and production with willingness to be hands-on in execution, moving between strategy and operational details.
- Strong project management and communication skills; ability to manage multiple stakeholders across geographies, keeping programs on time and on budget.
- Experience managing and collaborating with internal creative teams and external agencies.
- Passionate and knowledgeable about breakthrough experience design and emerging event technology.
- Natural cross-functional collaborator who builds and maintains relationships to drive results.
- Intellectually curious self-starter who asks questions to bring clarity and direction.
- AI fluency and willingness to integrate AI-powered tools into workflow.
- Comfort in fast-paced, ambiguous environment while building scalable programs and processes.
- Frequent travel throughout North America.
Nice-to-Haves
- Experience with emerging event technology and innovative production approaches.
Compensation
Cash compensation: $129,000–$157,000 in Denver and Scottsdale; $154,000–$188,000 in San Francisco and New York. Final offers determined by candidate location, experience, and expertise. All full-time employees receive competitive base pay, benefits, and equity (RSUs).
