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CartaCartaNew York, NY

Demand Generation Marketing Manager, Carta Law

Demand Generation Marketing Manager for Carta Law, building campaigns and positioning to establish it as the category leader in AI-native legal services for private capital firms. Drive awareness, pipeline, and revenue targeting General Counsels and compliance leaders at PE/VC firms through multi-channel strategies, content, events, and cross-functional collaboration. Requires 6+ years in demand gen or related marketing roles.

130k – 150k/yr
On-site6+ YOEGrowth Marketing

About the role

Demand Generation Strategy and Management

  • Collaborate with GTM teams (Marketing, Product, Sales, Customer Success, Ops) to develop and execute demand generation strategies for General Counsels, Chief Compliance Officers, and Heads of Legal at enterprise PE and VC firms.
  • Coordinate cross-functional efforts for seamless campaign execution, using insights from product, sales, and customer teams to optimize targeting and messaging.
  • Develop annual and quarterly multichannel demand gen plans with clear goals, resource allocation, and KPIs.
  • Test creative tactics iteratively within budget and timing constraints, adjusting based on performance data to maximize pipeline and conversion.
  • Maintain strong stakeholder relationships and ensure responsive communication for alignment on lead generation and conversion.

Marketing Communications and Enablement

  • Partner with sales, product, and customer advisory teams to understand decision journeys, pain points, and needs of target audiences to inform content and campaigns.
  • Collaborate with content and customer marketing on mid- to bottom-funnel assets such as case studies, product guides, customer success stories, webinars, solution briefs, and nurture emails.
  • Share impactful customer stories and pipeline insights to demonstrate value and replicate successful tactics.
  • Work with web, performance marketing, and digital teams to optimize landing pages, digital content, and conversion points.
  • Activate content on LinkedIn, Twitter, and other networks with social and content marketing teams.
  • Evolve messaging and positioning with product marketing for new features and solutions.
  • Coordinate with communications and PR for consistent storytelling on news, campaigns, launches, and thought leadership.
  • Articulate Carta Law's value as an AI-native legal services platform emphasizing speed, compliance, and cost efficiency.

Events and Field Marketing

  • Partner with Events team on geo-targeted campaigns and networking in key hubs (e.g., New York, San Francisco, London), aligning content and speakers to target interests.
  • Recruit industry voices and executives for speaking engagements to build thought leadership.
  • Drive event promotion, registration, follow-up, and nurturing to accelerate pipeline and convert interest into sales opportunities.

Requirements

  • Exceptional relationship management with internal stakeholders and executive leaders across GTM teams.
  • Maturity and strategic acumen to drive high-impact demand gen programs for sophisticated GC audiences while aligning cross-functional teams.
  • Deep understanding of modern marketing functions (digital, field, ABM, content, events, lifecycle) and ability to influence resources and priorities.
  • Strong track record designing, executing, and optimizing multi-channel, data-driven campaigns that create pipeline and accelerate revenue, ideally in complex B2B, SaaS, fintech, or financial services.
  • Expertise collaborating with revenue teams and influencing senior leaders.
  • Outstanding communication, project management, and prioritization skills in a fast-paced environment.
  • BA required.
  • 6+ years’ experience in GTM, demand generation, field marketing, or ABM roles, preferably in fintech, SaaS, or financial services.
  • Experience marketing to institutional investors, GCs, or financial stakeholders highly desirable.

Compensation

  • Minimum cash compensation (salary + commission if applicable): $130,000 - $150,000.
  • Includes market competitive salary, equity for full time roles, exceptional benefits, and applicable commissions.
  • Final offers may vary based on geography, experience, expertise, and other factors.

Skills

Demand GenerationABMField MarketingContent MarketingLifecycle MarketingGo-to-Market StrategyPipeline Generationcampaign optimizationStakeholder Managementb2b saas marketingfintech marketingevents marketing

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