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OpenRouterOpenRouterUnited States

Director, Growth Marketing

Own and scale OpenRouter's self-serve growth engine as a player/coach Director. Run paid media, AEO/SEO, CRO, measurement, and forecasting to drive developer signups, first purchases, and usage-based revenue from a $5M+ budget.

Salary not listed
Remote8+ YOEGrowth Marketing

About the role

Responsibilities

  • Own self-serve revenue growth: build and run the marketing engine that reaches developers at scale, moves them from first touch to signup, first credit purchase, and expanding usage.
  • Plan and buy paid media across channels developers respect: search, social, newsletter and podcast/creator sponsorships, audio, OOH, and event sponsorships, spanning awareness and direct response. Own the budget and the agency/vendor bench.
  • Own the AEO/SEO roadmap for openrouter.ai: classic organic search plus answer-engine visibility, executing with content, engineering, and outside specialists.
  • Run conversion optimization on key pages and flows (homepage, model pages, pricing, signup, credit purchase) in partnership with product and engineering, on a standing experimentation cadence.
  • Own measurement for all paid activity: attribution design, incrementality and holdout testing, channel reporting, and the quarterly forecasting and planning cycle for the paid budget.
  • Support enterprise demand gen as an execution and thought partner: MQL/MQA generation programs and the measurement connecting marketing touches to pipeline.

Requirements

  • 8+ years in growth or performance marketing, including meaningful time at a developer tools, API-first, or technical B2B SaaS company.
  • Directly accountable for self-serve or usage-based revenue (signup, activation, and spend) as your primary metric.
  • Owned an annual multi-channel paid budget of $5M+, or scaled a program from seven figures into that range, and can walk through your CAC, payback math, and the channels you killed.
  • Hands-on with the measurement stack: product analytics (PostHog, GA4, Hex, or similar), attribution design, and at least one incrementality or holdout test you designed yourself.
  • Owned or directed SEO for a technical product, and you have a working point of view on AEO: what changes when the search result is a ChatGPT answer.
  • Built and run CRO/experimentation programs with real statistical discipline: hypothesis, test design, readout, decision.
  • Player/coach: comfortable executing solo today and building the function (agencies, contractors, eventual hires) as it scales.

Nice-to-Haves

  • Marketed to AI engineers specifically, or built something against an LLM API yourself (bonus if it was through OpenRouter).
  • Brand campaign experience: OOH, audio, or major sponsorships, measured with brand-lift studies or geo holdouts.
  • Demand gen or ABM experience feeding an enterprise sales motion.
  • Time inside a consumption-pricing business (Twilio, Datadog, Vercel-style) where marketing was judged on usage rather than lead volume.

Skills

Growth MarketingPerformance Marketingpaid mediaSEOaeocroExperimentationAttributionProduct Analyticsposthogga4Hex

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