Head of Organic Growth

Responsibilities

Virality and K-Factor

• Design, launch, and iterate on referral programs that increase member-to-member growth.
• Instrument referral surfaces, identify breakdowns in viral cycles, and reduce the time from a member’s first strong experience to a successful referral.
• Partner with Product to build shareable moments into the member experience.

Funnel and CRO

• Guide conversion from account creation to paid membership by identifying friction and prioritizing high-leverage interventions.
• Lead A/B testing across web, checkout, onboarding, and lifecycle experiences.
• Instrument and recover drop-offs across funnel stages using cohort, persona, and intent segmentation.
• Own organic loops that convert new audiences into paying members.

Search, GEO, SEO, and YouTube

• Build category authority through health education queries and proactive-health content.
• Improve discovery across traditional search engines and AI-driven tools through effective site and content architecture.
• Develop an intent-driven YouTube strategy, including keyword and question research, titles, thumbnails, chapters, and channel architecture.
• Create authoritative health information content that earns trust before users encounter a paywall.

Measurement, Team, and Operations

• Build attribution models across referral, search, video, and lifecycle growth channels.
• Recruit, manage, and develop a lean team of specialists and external partners.
• Use AI tools across research, content production, experimentation, and operations.

Requirements

• 10+ years of experience in organic growth, SEO, or product-led growth, with a record of compounding results.
• Hands-on experimentation and execution experience.
• Deep technical SEO expertise, including crawl architecture, Core Web Vitals, schema, indexing strategy, and log-file analysis.
• Experience with GEO and AI-driven search, including how LLMs surface brands and how to earn placement.
• Experience growing YouTube or video as an organic discovery channel, including video SEO, packaging, and audience retention.
• Experience designing or scaling referral programs with measurable k-factor impact.
• Strong conversion-rate optimization and A/B testing methodology skills, including statistical significance.
• Proficiency with analytics and experimentation tools such as GA4, Amplitude, and Looker, or equivalent tools.
• Practical use of AI tools such as Claude, ChatGPT, Perplexity, and Cursor.
• Experience building or managing small, high-output teams and agency or contractor relationships.
• Ability to operate in an ambiguous, fast-moving, high-ownership environment.
• Strong written communication skills for explaining complex growth concepts to cross-functional and executive audiences.

Nice to Have

• Experience in health, wellness, consumer subscription, or another high-trust category.

Compensation and Benefits

• Remote-first organization.
• Quarterly in-person team onsites, primarily in New York City, with occasional travel expected.
• New York Tri-State area candidates are preferred but not required.