Director of Digital Acquisition

Responsibilities

• Own performance across Chime's full digital acquisition portfolio, including paid social, paid search, affiliate, YouTube, mobile/app networks, and emerging channels.
• Deliver growth, efficiency, and customer acquisition cost (CAC) targets.
• Make portfolio-level investment and prioritization decisions across channels, talent, technology, and vendor partnerships.
• Lead and develop a team of experienced channel managers as a player-coach.
• Build new acquisition channels, partnerships, and technology-enabled growth motions.
• Monitor the external digital ecosystem, including platforms, agencies, AI/martech vendors, and startups, to identify and introduce new capabilities.
• Rebuild experimentation, creative production, media buying, and measurement processes around AI.
• Partner with Media Planning/MMM, Growth Product Marketing, Analytics, Risk, and Finance to align channel strategy with company growth and CAC goals.
• Represent Digital Acquisition in senior leadership forums and translate channel performance into business outcomes.

Requirements

• Experience leading a multi-channel digital acquisition or growth organization with meaningful business accountability.
• Demonstrated record of owning growth, efficiency, and business outcomes.
• Experience managing a significant media portfolio and making prioritization tradeoffs across channels, technology, and vendors.
• Strategic range and hands-on credibility in a player-coach leadership role.
• Experience building or scaling teams and developing future leaders.
• Comfort operating in a fast-moving, cross-functional, senior-executive-visible environment.

Compensation and Benefits

• Base salary: $196,000–$270,000.
• Eligible for a bonus, competitive equity package, and benefits.
• Comprehensive health, financial, and wellbeing benefits.
• Generous vacation policy and company-wide paid days off.
• Backup child, elder, and pet care; subsidized commuter benefits for eligible employees.
• Annual wellness stipend.
• Up to 22 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents.
• Family planning reimbursement.
• Four days per week in the office and Fridays from home for employees near an office; a fully remote program is also available depending on location.