Director of Demand Generation

Responsibilities

• Lead and develop a high-performing team of four, including three senior managers overseeing High-Touch/ABM, Inbound, and Digital Sales/Self-Service segments.
• Establish operational swim lanes by centralizing campaign workflows to eliminate ownership ambiguity, establishing clear accountability chains and accelerating GTM program delivery.
• Own pipeline and performance metrics, shifting focus to direct ownership of pipeline targets and revenue performance, partnering with cross-functional Sales Directors.
• Orchestrate multi-channel budgets, directing global digital media spend, optimizing paid/organic channels, testing new ad formats, and tracking website conversion metrics.
• Drive AI-first automation by scaling programmatic plays, lifecycle triggers, and automated conversion logic to transition self-service users from sign-up to active spenders.
• Collaborate cross-functionally with central .com teams, Product Marketing, Events, and Brand teams to align corporate strategies with tactical growth goals.

Qualifications

Required:

• Proven experience in a dedicated people manager role, supervising, managing, and developing a team of senior individual contributors or managers.
• Comprehensive background designing and executing B2B demand generation strategies, including Account-Based Marketing (ABM), thematic and verticalized inbound marketing, and digital lifecycle programs.
• Demonstrated experience managing multi-channel digital media budgets, driving full-funnel marketing attribution, and optimizing MQL-to-SQL conversion paths.
• Track record of partnering successfully with enterprise Sales leadership, Product Marketing, Events, Field, and Brand teams to establish clear, metric-driven models.
• Hands-on experience with modern CRM and marketing automation platforms (e.g., SFDC, Marketo) alongside automated lifecycle workflows and AI-driven workflow tools.

Desired:

• Familiarity with building scalable template libraries and agile asset management systems to prevent custom design creep.
• Experience navigating segment-specific dynamics, particularly within Public Sector (SLED), Credit Unions, Non-profit/Humanitarian Organizations or Healthcare and Life Sciences (HLS).
• Analytical capability focused on resolving lead ingestion delays, data tracking gaps, and executing advanced reporting via enterprise analytics tools like Tableau.