Head of Marketing

What You'll Do

Full-Funnel Demand Generation: Craft multi-channel strategies (ABM, paid media, content, webinars, events, partnerships, email, SEO) that scale both field and digital revenue pipelines.

PLG Strategy & Execution: Drive self-serve onboarding, trial sign-ups, usage-based growth, and product-qualified leads conversion. Build cadence and channels to accelerate free-to-paid conversion.

Messaging & Positioning: Collaborate with Product Marketing to refine Truv's positioning, highlighting real-time data, borrower empowerment, GSE alignment, and efficiency in lending workflows.

Cross-Functional Collaboration: Align marketing with Sales, Product, RevOps, and Customer Success to optimize funnel flows from awareness to revenue.

Analytics & Optimization: Monitor critical KPIs: MQLs, PQLs, SQLs, conversion rates, CAC, ROI, and leverage data to continually iterate and scale marketing impact.

Team Leadership & Enablement: Build, mentor, and scale a high-performing team across demand, product marketing, content, and growth engineering.

Budgeting & Forecasting: Manage marketing budgets, forecast pipeline impact, and deliver transparent results to executive leadership.

Who You Are

• 10+ years of experience in B2B SaaS marketing, including leading demand generation and PLG initiatives.
• Has carried a quota and comes from a BDR or Sales background, with a revenue-owner's mindset toward pipeline and results.
• Proven track record scaling marketing motion from early-stage inbound pipeline to enterprise and self-serve revenue growth.
• Hands-on experience with PLG playbooks, driving growth with usage-based models, onboarding flows, and conversion optimization.
• Deep expertise in marketing tech stack: CRM (HubSpot), MQL/PQL scoring, automation and enrichment tools (Clay), analytics dashboards, and heavy use of Claude Code in day-to-day workflows.
• Comfortable writing code to build marketing tooling, automations, and experiments (vibe coding is fine) and working in GitHub.
• Strong analytical mindset; proven experience in data-driven funnel optimization and attribution modeling.
• Exceptional leadership skills with a history of building cross-functional teams and enabling SDR/BDR alignment.
• Experience marketing fintech or verification solutions to financial institutions or lending verticals preferred.

Nice to Have

• Platform-builder mindset, scaling repeatable GTM processes.
• Experience running ABM programs targeting enterprise lenders and credit unions.
• Familiarity with compliance and income-verification regulations (e.g., DU/AIM).
• Ability to craft persuasive messaging that resonates across buyer personas (e.g., compliance, operations, lending executives).